4 Ways to Refresh Your Landing Pages to Boost Results

Landing Page Refresh

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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7 Ways to Refresh Your Marketing with an Image Makeover in 2017

Refresh your marketing

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2017.  One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances…

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Refresh Your Marketing: 5 Quick Social Media Updates

social media updates 2017

An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, accurate, and enticing? Here are five quick and easy social media updates you can make to your social media profiles for a fresh start to 2017. 1. Update Your Cover Images These days, most social media…

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Internet Trends Report: Local Marketing Insights

Internet Marketing Trends

This week marked the release of the much-anticipated annual Internet Trends Report published by Mary Meeker of KPCB. The 200+ page report covers a broad range of internet trends, and several important themes emerged that signal important shifts in local marketing. The entire report is worth a look if you have the time (it’s embedded at the end of this blog post for easy viewing). In the meantime, here’s a snapshot of some of the highlights to keep in mind…

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True Story: How Bad Local Listings Cost You Business

Bakery owner empty store

Recently, I was sitting in a waiting room for an appointment, making use of this unproductive time by checking things off the to-do list for an upcoming birthday party. High on the list: call my favorite local bakery to pre-order cupcakes for the event so I could pick them up on time. Easy, right? I did what most of us would do in a situation like that. I pulled out my smartphone, opened my Google Maps app, and typed in…

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9 Can’t-Miss Marketing Tips from Our Most Popular Posts Ever

Best Digital Marketing Tips

What are some of the top marketing tips we’ve ever shared on the ReachLocal blog? We looked at the numbers on our top content and put together this roundup of important digital marketing advice that you need to know today. Here’s a look at the top marketing tips from our most popular posts of all time: 1. Optimize Your Display Campaigns with Clear Calls to Action One of our most popular posts of all time shares the five most important elements of…

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2016 Local Marketing Trends [Report]

Local Marketing Report 2016 from ReachLocal

ReachLocal surveyed local businesses about their current digital marketing efforts and their goals for 2016. In this report, you’ll find what 500 local businesses said they will focus on in 2016 along with some of the top current marketing trends that emerged for local marketers to consider this year. Here’s a summary of the findings, followed by an infographic of the report, details, and stats that emerged. Social Media, Search Engines & Mobile Top Themes Social media, search engines, and mobile…

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Awaken the Force Within: Inspire Your Local Marketing

iStock_000063317125_Medium

With the latest, long-anticipated Star Wars movie The Force Awakens hitting theaters this week, we wondered what advice a Jedi master may give to local marketers. So, in celebration of Star Wars week, we present some famous lines, with a local marketing twist, to inspire the inner marketer and Star Wars fan within. 1) Judge a Business By Its Size, Do Not “Size matters not. Judge my business by its size, do you? Hmm? And well you should not, because…

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