How To: Pick the Right Facebook Images for Your Ads

The image you use for your Facebook advertising campaign is one of the most important elements of your ad because it’s what will initially compel your audience to engage with you – but it may be an afterthought for many businesses. So, how can you select great images for your Facebook ads? Here are five tips to get you started! Invest in Authentic, High-Quality Images One of the first rules for images on the web today is that they are…

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4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews have become an increasingly critical factor in the local consumer buying journey. But, how much do reviews really matter for your business? And what can you do about them? Check out these five important stats local businesses need to know about reviews today, along…

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4 Ways to Refresh Your Landing Pages to Boost Results

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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7 Ways to Refresh Your Marketing with an Image Makeover in 2017

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2017.  One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances…

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Refresh Your Marketing: 5 Quick Social Media Updates

An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, accurate, and enticing? Here are five quick and easy social media updates you can make to your social media profiles for a fresh start to 2017. 1. Update Your Cover Images These days, most social media…

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Internet Trends Report: Local Marketing Insights

This week marked the release of the much-anticipated annual Internet Trends Report published by Mary Meeker of KPCB. The 200+ page report covers a broad range of internet trends, and several important themes emerged that signal important shifts in local marketing. The entire report is worth a look if you have the time (it’s embedded at the end of this blog post for easy viewing). In the meantime, here’s a snapshot of some of the highlights to keep in mind…

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True Story: How Bad Local Listings Cost You Business

Recently, I was sitting in a waiting room for an appointment, making use of this unproductive time by checking things off the to-do list for an upcoming birthday party. High on the list: call my favorite local bakery to pre-order cupcakes for the event so I could pick them up on time. Easy, right? I did what most of us would do in a situation like that. I pulled out my smartphone, opened my Google Maps app, and typed in…

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9 Can’t-Miss Marketing Tips from Our Most Popular Posts Ever

What are some of the top marketing tips we’ve ever shared on the ReachLocal blog? We looked at the numbers on our top content and put together this roundup of important digital marketing advice that you need to know today. Here’s a look at the top marketing tips from our most popular posts of all time: 1. Optimize Your Display Campaigns with Clear Calls to Action One of our most popular posts of all time shares the five most important elements of…

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2016 Local Marketing Trends [Report]

ReachLocal surveyed local businesses about their current digital marketing efforts and their goals for 2016. In this local marketing report, you’ll find what 500 local businesses said they will focus on in 2016, along with some of the top current marketing trends that emerged for local marketers to consider this year. Here’s a summary of the findings, followed by an infographic of the report, details, and stats that emerged. Social Media, Search Engines & Mobile Top Themes Social media, search engines,…

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