Case Study: How One Client Increased Visits, Leads with a Smart Website & Lead Management

Think it’s impossible to double your website visits and grow your leads by 116 percent in just 30 days? One local business did exactly that by replacing their outdated website with ReachEdge, the smart website and lead management solution that helps them get more contacts, leads, and customers from their existing ReachLocal search engine advertising campaign.

With ReachEdge, ArkLaTex Blinds and Shutters not only got a brand-new website, but one that also helps them manage the current leads that come in to their business and turns them into customers. After just one month of using ReachEdge, this small business doubled the number of site visits and contacts like calls, emails, and Web forms they were getting from their new website. Plus, leads grew by 116 percent.

Here are three ways ArkLaTex Blinds and Shutters increased visitors and leads with ReachEdge.

Grew Contacts with a Smart Website

ArkLaTex Blinds and Shutters’ existing site was problematic because it wasn’t effectively driving prospects to their business, keeping visitors on their site, or professionally showcasing the window covering solutions they have to offer. Alternatively, their smart ReachEdge website engages website visitors with a professional design and simple navigation. Plus, it’s built to capture contacts who reach out to ArkLaTex via phone, email, or form on their website.

Managed Leads with Automated Notifications & Follow-Up

The ReachEdge system includes built-in website lead management software that provides ArkLaTex with text and email notifications of all the new contacts they get from their website. The company also benefits from automated lead nurturing and reminders that they can use to follow up with their leads via phone or email. And, with a powerful mobile app at their fingertips, ReachEdge enables ArkLaTex owner Chase Lockwood to manage his leads while he’s away from his office, too.

“As a business owner on the go, it can be a daunting task to stay on top of incoming leads. ReachEdge has changed the way we manage our leads and provided us with a way to ensure we are not missing opportunities,” said Lockwood.

Tracked Results & Saw ROI

In addition to driving more contacts from their website, ArkLaTex now has an easy way to manage all the leads that come into their business. The company also has access to integrated tracking and reporting of their contacts, leads, and customers through the web portal or mobile app. With the lead source tracking and ROI reports built into ReachEdge, Lockwood and his team can now measure the results of both their existing online advertising and their direct site traffic.

Download the case study to get the full details of ArkLaTex’s new website and lead management solution, along with all the results they saw once they started using ReachEdge.

Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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