3 Ways to Make Geofencing Work for Your Business

Make geofencing work for you

Have you heard of geofencing? This mobile display advertising tactic allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device. Here are three ways to make geofencing work for your business. 1. Target Your Competitors’ Customers Say your potential customers frequent one of your competitor’s locations. With geofence advertising, you can set up an invisible “fence” around your competitors’ locations and target their…

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3 Geofencing Stats You Need To Know

Geofencing stats

Geofencing is a local-mobile advertising tactic that allows you to target smartphone users once they enter a certain radius you set up. Not only is geofencing a relatively new advertising tactic, but it’s also highly effective at targeting consumers when they’re likely ready to buy. Here are three geofencing stats that will convince you to invest in a geofencing strategy: Only 22% of businesses say they’re using hyperlocal targeting to its full potential. According to Search Engine Watch, only 22%…

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Better Lead Generation: 3 Tools to Lift Your Marketing Efforts

Get better marketing results with these lead generation secrets

You may be doing everything you can do drum up website visits – paid search engine marketing, SEO, Facebook advertising – and it might be working really well for you, but visitors still leave without converting. But, all is not lost. Here are some unique tools you can use to stay in front of your site visitors and even reach new audiences to drive leads and lift your marketing efforts. 1. Leverage Retargeting to Drive Return Visits Retargeting technology shows…

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7 Things You Need to Know About Display Advertising

7 things to know about display advertising

As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or banner ads. Display advertising can be an integral part of your online marketing strategy, but there are some facts you should know before deciding to get started. Here are seven things you…

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Why You Should Use Geofencing to Target Your Audience

Geofencing ReachLocal

In our latest 5 in 15 Webinar: 5 Ways to Target Your Audience Online, we learned valuable information about targeting the right customers online. One valuable targeting tactic local businesses can benefit from is geofencing, a display targeting tactic that helps you reach prospects in a certain area through their mobile devices. Here are some benefits of geofencing from our webinar. Get the Webinar: 5 Ways to Target Your Audience Online Targets Prospects Near You & Finds New Audiences Geofencing…

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How Do Lookalike Audiences Help Your Advertising?

Grow your display reach with lookalike audiences

Reaching the right audience at the right time with display ads has long been a challenge for local businesses. Even if your ads are generating a lot of impressions, how can you make sure those impressions are from people who actually have an interest in your business? Using lookalike audiences is an effective way to ensure your ads are reaching the right types of prospects. What About Site Retargeting? Site retargeting is one effective advertising method that allows businesses to…

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Register for Our Webinar: 5 Ways to Target Your Audience Online

5 in 15 Webinar: Targeting

Targeting the right audience when they are spending time online can be extremely complex. You have to know who to target, the best ways to target them, when to target them, and what messages work best to run a successful display advertising or retargeting campaign. But, what if we told you there’s a way target your display ads to exactly the right audience, and you can learn about it in just 15 minutes? Download our 5 in 15 Webinar: 5…

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How Does Retargeting Boost Search Advertising ROI? [Stats]

search advertising and retargeting

Retargeting can be an incredibly powerful marketing tactic. It is not only great for building brand awareness, but it also helps recapture leads who may not have taken the final step to become your customer when visiting your website. And, when paired with search advertising, retargeting can help you get even more return on your investment. What is Site Retargeting? Site retargeting is a display advertising tactic that engages interested prospects who visited your website but may not have converted…

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5 Tips for Great Facebook Ads

Facebook Ads Tips

Advertising on Facebook is a great way to reach and engage both current and potential customers on a local level. Facebook allows businesses to connect with their most valuable audiences across multiple devices and generate conversions both online and in-store. With over 1.4 billion people using Facebook and more than 900 million logging into the site daily, that’s a huge market you do not want your business to miss out on. So what’s the best way to reach that audience?…

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5 Reasons In App Ads are Great for Local Businesses

In app advertising for local business

If you’re looking for a new digital marketing tactic to try in the New Year, in app mobile advertising might be right for you. While a somewhat new technology, this mobile-only form of display advertising offers a host of benefits to local businesses that makes them a strong contender for your digital marketing mix. Here are 5 reasons we can’t get enough of in app ads: 1. They’re Designed for Mobile Users In today’s digital world, your local business has…

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