How Do I Show Up in the Facebook News Feed?

Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized business, Facebook is undeniably teeming with new customer potential. However, for businesses new to Facebook, there’s usually one question that precedes all others: How do I appear more often in the News Feed? Truthfully, that’s…

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How Do I Measure Success in My Facebook Advertising?

Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are three ways you can measure success in your Facebook advertising. Tracking Conversions & Leads Tracking ad conversions and new leads is a great way to measure the success of your Facebook advertising campaign if generating leads is…

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How Do I: Write Compelling Facebook Ad Copy?

You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people spend about an hour per day on the social media giant. But how can we use Facebook ads to reach our potential customers? Users read and click on what interests them on Facebook. Most of this…

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3 Things You Need to Do Before You Start Advertising on Facebook

In our 5 in 15 Webinar: 5 Steps to Get Started with Facebook Ads, two of our Facebook marketing experts covered the basics you need to know before beginning Facebook advertising. Here are three things you need to do before you can start advertising on Facebook: 1. Set Up or Update Your Facebook Business Page Before you start advertising on Facebook, you need to have a Facebook business page. Follow these easy steps for creating your Facebook business page. If…

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How Do I Know Which Facebook Advertising Campaign is Right for Me?

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business. Local Awareness Local Awareness is the best option when your campaign goal is to drive brand…

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ReachLocal Review: Client Uses Facebook Advertising to Increase Event Attendance

With over half of the U.S. population using Facebook, it’s becoming an increasingly popular place for businesses to advertise their products, services, and special events. One ReachLocal client, Kennesaw State University Sports + Entertainment Park, took advantage of Facebook to advertise the many events they hold at their 88-acre multi-purpose sports and recreation facility in an effort to boost attendance. After partnering with ReachLocal for Facebook advertising through our ReachSocial Ads solution, KSU Sports + Entertainment Park saw a significant…

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What Questions Do You Have About Facebook Advertising?

Facebook advertising sounds like a relatively simple concept, but it’s actually much more complex. How do your ads show up in the Facebook News Feed? What types of results can you get? How do you know if Facebook advertising is successful? These are just a few of the questions we’ll be answering in our “How Do I?” Facebook Advertising blog series. But, we also want to know what questions you have so we can answer them, too! Take our short…

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4 Ways to Refresh Your Landing Pages to Boost Results

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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3 Advertising Tactics that Generate Leads on Facebook

Advertising on Facebook is a great way to reach marketing goals like driving calls to your business, increasing website visits, and growing engagement. But, did you know you can generate leads on Facebook, too? In our 5 in 15 Webinar: 5 Ways to Get Leads from Facebook Ads, ReachLocal’s Product Manager went over some of the tactics you can use on Facebook to put together the right lead generation strategy. Here are three Facebook advertising goals you can use if…

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15 Minutes to Facebook Lead Generation [Webinar]

Facebook lead generation tips for local businesses

Today, Facebook is much more than a tool for creating social media posts and engaging with your community. It’s a robust advertising platform that can help you drive quality leads for your business, and serve as an effective complement to digital marketing activities like search advertising and SEO. Join us for a 15-minute look into how Facebook advertising can be used to drive form submissions, calls, and even in-person traffic to your business. You’ll hear from our Facebook lead generation insider on the…

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