How Do I Know Which Facebook Advertising Campaign is Right for Me?

Facebook advertising campaign reachlocal

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business. Local Awareness Local Awareness is the best option when your campaign goal is to drive brand…

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ReachLocal Review: Client Uses Facebook Advertising to Increase Event Attendance

Source: Kennesaw State University Sports + Entertainment Park

With over half of the U.S. population using Facebook, it’s becoming an increasingly popular place for businesses to advertise their products, services, and special events. One ReachLocal client, Kennesaw State University Sports + Entertainment Park, took advantage of Facebook to advertise the many events they hold at their 88-acre multi-purpose sports and recreation facility in an effort to boost attendance. After partnering with ReachLocal for Facebook advertising through our ReachSocial Ads solution, KSU Sports + Entertainment Park saw a significant…

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What Questions Do You Have About Facebook Advertising?

Facebook advertising survey

Facebook advertising sounds like a relatively simple concept, but it’s actually much more complex. How do your ads show up in the Facebook News Feed? What types of results can you get? How do you know if Facebook advertising is successful? These are just a few of the questions we’ll be answering in our “How Do I?” Facebook Advertising blog series. But, we also want to know what questions you have so we can answer them, too! Take our short…

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4 Ways to Refresh Your Landing Pages to Boost Results

Landing Page Refresh

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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3 Advertising Tactics that Generate Leads on Facebook

Generate Leads on Facebook

Advertising on Facebook is a great way to reach marketing goals like driving calls to your business, increasing website visits, and growing engagement. But, did you know you can generate leads on Facebook, too? In our 5 in 15 Webinar: 5 Ways to Get Leads from Facebook Ads, ReachLocal’s Product Manager went over some of the tactics you can use on Facebook to put together the right lead generation strategy. Here are three Facebook advertising goals you can use if…

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15 Minutes to Facebook Lead Generation [Webinar]

Facebook lead generation tips for local businesses

Today, Facebook is much more than a tool for creating social media posts and engaging with your community. It’s a robust advertising platform that can help you drive quality leads for your business, and serve as an effective complement to digital marketing activities like search advertising and SEO. Join us for a 15-minute look into how Facebook advertising can be used to drive form submissions, calls, and even in-person traffic to your business. You’ll hear from our Facebook lead generation insider on the…

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3 Types of Facebook Ads that Are Great for the Holiday Season

Facebook holiday ads

With the holidays just around the corner, Facebook ads are a great way to grab the attention of your local business’s audience. Below are three types of Facebook ads you should try this holiday season. Event Response Ads The holidays are a popular time for in-store or promotional events, so why not use an Event Response ad on Facebook? Event Response ads allow you to promote your Facebook event so you can reach a wider audience than just those who…

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Better Lead Generation: Getting Started with Facebook Advertising

Lead generation through Facebook advertising

Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? Here are a few things to know in order to set up an effective lead generation campaign on Facebook. Drive Users to a Conversion-Optimized Website Having a robust website that provides additional, helpful information about your business…

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3 Cool Things to Know About Facebook Lead Ads

Facebook Leads Ads ReachLocal

Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about running Lead Ads on Facebook: 1. It Takes Two Taps to Convert a Lead One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form…

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Get More from Facebook Advertising with Lead Ads

Facebook Advertising with Lead Ads from ReachLocal

Get Facebook Leads Sent Straight to Your Inbox to Respond Quickly We’re happy to announce that ReachSocial Ads, our Facebook advertising solution, now includes Lead Ads, which generates leads directly through a form in your Facebook ads. By keeping users on the Facebook platform, Lead Ads helps prospects convert because they can do so right from your ad. Plus, with Lead Ads from ReachLocal, your Facebook leads get sent straight to your email inbox, so you don’t have to log…

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