How Do I: Make My Facebook Advertising Work for Me?

We’ve shared a lot about the building blocks of starting a Facebook ads campaign, from determining your objective and target audience to choosing the right image and writing ad copy. But setting up your ad is only the first step in the success of your advertising campaign – and a lot of it depends on what happens once your ad is launched! Here are a few tips to make sure your Facebook ads go a long way for your business….

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How To: Pick the Right Facebook Images for Your Ads

The image you use for your Facebook advertising campaign is one of the most important elements of your ad because it’s what will initially compel your audience to engage with you – but it may be an afterthought for many businesses. So, how can you select great images for your Facebook ads? Here are five tips to get you started! Invest in Authentic, High-Quality Images One of the first rules for images on the web today is that they are…

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Is This the Key to Better Facebook Marketing?

As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to run ads, but is it worth it? You have 295 likes on your page but it’s saying you only reached 75 people with your last post, why? Let’s explore the reasons an organic + paid strategy may…

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Facebook Advertising + PPC: 3 Stats You Need to Know [Infographic]

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is…

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How Do I Show Up in the Facebook News Feed?

Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized business, Facebook is undeniably teeming with new customer potential. However, for businesses new to Facebook, there’s usually one question that precedes all others: How do I appear more often in the News Feed? Truthfully, that’s…

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How Do I Measure Success in My Facebook Advertising?

Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are three ways you can measure success in your Facebook advertising. Tracking Conversions & Leads Tracking ad conversions and new leads is a great way to measure the success of your Facebook advertising campaign if generating leads is…

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How Do I: Write Compelling Facebook Ad Copy?

You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people spend about an hour per day on the social media giant. But how can we use Facebook ads to reach our potential customers? Users read and click on what interests them on Facebook. Most of this…

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3 Things You Need to Do Before You Start Advertising on Facebook

In our 5 in 15 Webinar: 5 Steps to Get Started with Facebook Ads, two of our Facebook marketing experts covered the basics you need to know before beginning Facebook advertising. Here are three things you need to do before you can start advertising on Facebook: 1. Set Up or Update Your Facebook Business Page Before you start advertising on Facebook, you need to have a Facebook business page. Follow these easy steps for creating your Facebook business page. If…

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How Do I Know Which Facebook Advertising Campaign is Right for Me?

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business. Local Awareness Local Awareness is the best option when your campaign goal is to drive brand…

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ReachLocal Review: Client Uses Facebook Advertising to Increase Event Attendance

With over half of the U.S. population using Facebook, it’s becoming an increasingly popular place for businesses to advertise their products, services, and special events. One ReachLocal client, Kennesaw State University Sports + Entertainment Park, took advantage of Facebook to advertise the many events they hold at their 88-acre multi-purpose sports and recreation facility in an effort to boost attendance. After partnering with ReachLocal for Facebook advertising through our ReachSocial Ads solution, KSU Sports + Entertainment Park saw a significant…

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