4 Ways to Refresh Your Landing Pages to Boost Results

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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Mastering PPC: How to Measure Your ROI

This is the last part of our eight-part series on mastering PPC.  Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help you drive even more ROI for your business. In order to know what marketing is working for your business, you have to understand your…

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Mastering PPC: Why You Need a Mobile Strategy

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign

This is the sixth part of our eight-part series on mastering PPC.  In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know your budget is being spent correctly and getting you the right leads. Here are some questions to answer to help you optimize your PPC campaign: What search engine is converting best?: Google and Bing have interchangeable…

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Better Lead Generation: Getting an Edge in PPC

For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under your nose, you may find yourself struggling to keep up. Try these tips to give your search engine marketing a competitive edge and deliver more leads from your strategy. 1. Turn on Ad Extensions Copy-only text ads just don’t set…

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Mastering PPC: How to Determine the Right PPC Budget

This is the fifth part of our eight-part series on mastering PPC.  Budget is clearly an important element of your PPC campaign. Your budget is not determined by what you want to spend on PPC, it’s determined by what you have to spend on PPC. If you go in with the mindset of “I’ll spend what I’m okay with losing,” then you will never win. A budget is derived from a math equation, there’s no rabbit or magic hat. There are four…

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Mastering PPC: 3 Tips for Better Landing Pages

This is the fourth part of our eight-part series on mastering PPC.  Your landing page can make or break the success of your PPC campaign. A great landing page can entice a lead to take the next step and actually become your customer. Consider these tips for creating good landing pages: 1. Tailor Your Landing Pages Your landing page must be relevant to the keywords you are bidding on. If you offer multiple products or services, then you need a landing…

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Mastering PPC: 3 Tips for Creating Compelling Text Ads

This is the third part of our eight-part series on mastering PPC.  Text ads are an extremely important element of your PPC campaign. Your text ads serve as your gatekeeper to keep out the searchers you don’t want and attract the searchers you do want. Consider these three tips for creating compelling text ads: 1. Balance Your Text Ads The key to a successful text ad is a balance of relevant keywords and a call to action. Don’t try to cram…

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Mastering PPC: 4 Tips for Targeting the Right Location

This is the second part of our eight-part series on mastering PPC.  When running a PPC campaign, you need to consider which locations you’re going to target in order to be successful. Here are four tips for determining locations to target: 1. Identify Where You Conduct Business Do you go to your customers or do they come to you? If you go to your customers, how far can you travel until your ROI starts to drop off? If customers come…

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