Auto Client Drives Traffic & Leads with ReachLocal Services & Solutions

As we’ve mentioned before, Facebook advertising is a great way for businesses to reach new local customers online, improve brand awareness, and even capture leads. One of our auto clients in San Jose, Reliable Auto Repair, decided to test this out by adding ReachLocal’s Facebook advertising solution, ReachSocial Ads, to their existing ReachLocal solutions to drive more traffic to their website and increase brand awareness through ad clicks. In less than two months, their Facebook ad campaign generated over 150 website…

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3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving visits to your website or physical store, and helping you increase online conversions like calls and form fills. Here are three types of display advertising…

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Facebook Advertising + PPC: 3 Stats You Need to Know [Infographic]

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is…

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4 Ways to Refresh Your Landing Pages to Boost Results

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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Mastering PPC: How to Measure Your ROI

This is the last part of our eight-part series on mastering PPC.  Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help you drive even more ROI for your business. In order to know what marketing is working for your business, you have to understand your…

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Mastering PPC: Why You Need a Mobile Strategy

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign

This is the sixth part of our eight-part series on mastering PPC.  In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know your budget is being spent correctly and getting you the right leads. Here are some questions to answer to help you optimize your PPC campaign: What search engine is converting best?: Google and Bing have interchangeable…

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Better Lead Generation: Getting an Edge in PPC

For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under your nose, you may find yourself struggling to keep up. Try these tips to give your search engine marketing a competitive edge and deliver more leads from your strategy. 1. Turn on Ad Extensions Copy-only text ads just don’t set…

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Mastering PPC: How to Determine the Right PPC Budget

This is the fifth part of our eight-part series on mastering PPC.  Budget is clearly an important element of your PPC campaign. Your budget is not determined by what you want to spend on PPC, it’s determined by what you have to spend on PPC. If you go in with the mindset of “I’ll spend what I’m okay with losing,” then you will never win. A budget is derived from a math equation, there’s no rabbit or magic hat. There are four…

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