ReachLocal CEO Keynotes at BIA/Kelsey “Leading in Local”

This week, Sharon Rowlands, CEO of ReachLocal, had the pleasure of giving the keynote presentation for the 2014 BIA/Kelsey conference “Leading in Local” in New Orleans. This BIA/Kelsey event brought together industry experts to “examine the leading edge of small-business marketing innovation.” In her presentation, Rowlands discussed how digital marketing is a challenge for many local SMBs today. So how do companies like ReachLocal stand out among the competition? Check out her presentation to find out!   ReachLocal In The News…

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4 Steps to Powerful Lead Management for Your Local Business

Local business owners all start their businesses with different goals in mind: to use their unique skills, to solve a problem (or solve it better than competitors), to contribute to their community, or to make money from something they do well. But in order to reach those goals, it’s important for SMBs to not only focus on how to reach local consumers online, but also on how to convert them into leads and customers. That’s where great lead management comes…

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ReachLocal Talks Marketing Strategies at CeBIT Australia

This week, we were honored to participate in the 2014 CeBIT Australia conference, a premier business technology event in the Asia Pacific Region. This prestigious setting enabled us to share the floor with other top industry and technology leaders like Salesforce, IBM, and Intel. At the event, Chief Marketing Officer Todd Ebert shared his insight about how technology is impacting online marketing and how ReachLocal is leveraging this trend. In his presentation, 7 Pillars of Modern Marketing, he explained how…

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3 Big Social Media Stats Every SMB Should Know

The use of social media by consumers, brands, and small businesses is continuing to grow. What does this growth look like, and as an SMB, why is important to you? We created a presentation, “150 Smart Stats: Online Marketing Trends Every Business Needs to Know”, to help answer this question for you. In it, we sharesocial media stats about the usage, audience, and trends on the most popular social networking sites, as well as trends in search, mobile, and online…

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What Does the Consumer Buying Process Look Like For Your Business?

In the old days (15 years ago), the Consumer Buying Process was fairly straightforward. And for the most part, businesses were in control: they advertised or “pushed” their message to consumers through traditional media (like newspapers, magazines, tv, radio and more) and could expect a consumer to purchase their product or service as a result of effective marketing. But as local consumers began using the Internet in record numbers to surf, search and socialize online, it made a business owner’s…

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Steal These Stats: 75 Web Presence Facts Every Marketer Should Know

Today, consumers are spending more and more of their time searching, surfing, and socializing online, using mobile devices, and participating in new channels like location-based services and group buying.  As local businesses like yours recognize these amazing opportunities, the interest and investment put toward online marketing will only intensify. That’s why you need a dynamic Web presence  to be found by today’s consumers. Want proof? Presenting the ReachLocal Web Presence Factbook – it’s chock full of stats that explore the…

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