Holiday Email Marketing Made Easy: 9 Emails You Can Use

Computer, female hand and christmas gifts

Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season. You can use these nine emails to ensure your email marketing contains the three essentials of an effective email: a compelling subject line, interesting body content, and a call-to-action (CTA). Try customizing these holiday messages to put the power of email marketing to work for your business this season.

Discount & Coupon Emails

Emails that include discount offers or coupons are very popular with consumers. In fact, 70% of our respondents in a recent poll said they prefer to receive this type of email from local businesses. Discounts and coupons can help increase holiday foot traffic as well as help off-season businesses build their brand and even increase business by offering early-bird discounts. Here are a few emails to consider sending your clients and prospects this holiday.

Option #1: The Discount Email
Subject Line: Holiday Promotion: [Amount]% Off [Service] — Get Yours Today!

Body Copy: Enjoy our holiday special at [Business Name]! When you call us by [date] and schedule your [service], you’ll get [amount] % off regular pricing. Just be sure to mention this email promotion when you call.

Call us at [000-000-0000] to schedule your [service]. Offer good through [date]. Learn more at [link to promo landing page with terms and conditions for promotion]. We look forward to seeing you this holiday season!

[Business Name]

CTA: Call [000-000-0000] today.

Option #2: The Coupon Email
Subject Line: Holiday Special: Get Your Buy 1 Get 1 Free Coupon
Body Copy: Just in time for the holidays! Download your coupon for a free [product or service] when you buy one at the regular price. Offer good through [date] [link to promo terms and conditions page on your website]. We specialize in [product/service] and look forward to seeing you this holiday season!

[Business Name]

CTA: Get the Coupon Now

Option #3: The Early-Bird Email (off-season business)
Subject Line: Special Early-Bird Pricing for 2015
Body Copy: It’s not too early to sign up for your 2015 [service]! Get discounted early-bird pricing by calling us today at [000-000-0000]. Early-bird pricing applies to services booked through [date]. Terms and conditions apply [link to details page on website]. We look forward to being of service to you in 2015!

[Business Name]

CTA: Book your discounted service now. Call [000-000-0000]!

Small Business Saturday® Emails

This year’s Small Business Saturday is Nov. 29. Thanks to American Express, consumers across the country will celebrate small businesses by shopping small the Saturday after Thanksgiving. It has become a shopping movement with its official recognition by the U.S. Senate every year since 2011 and $5.7 billion spent by consumers last year. Promote your own business this year with a Small Business Saturday email.

Option #1: The Announcement Email
Subject Line:  Small Business Saturday is Nov. 29 & We’re Open for Business
Body Copy: Nov. 29 is Small Business Saturday, and we hope you’ll shop with us! 
We’ll be celebrating with discounts, fun, and more! So make sure to stop by to see just how great shopping small can be. We look forward to seeing you Nov. 29!

[Business Name]

CTA: Questions? Call us at 000-000-000.

Option #2: The Local Business Email
Subject Line: Support Local Businesses by Shopping Small Nov. 29!
Body Copy:  You can support your local economy by shopping independent businesses in your neighborhood during this year’s Small Business Saturday. [Business Name] will be open and featuring lots of great [products/services] for your holiday gift list. We hope to see you Nov. 29!

[Business Name]

CTA: Check out [website URL] for great gift ideas!

Option #3: The Incentive Email
Subject Line: Buy 1 Get 1 Free This Small Business Saturday!
Body Copy:  Small Business Saturday is just around the corner, and we’ve got a Buy 1 Get 1 Free offer for our customers! Shop [Business Name] this Nov. 29 and you’ll get a free [product/service] when you buy one at equal value, while supplies last. Terms and conditions apply [link to promo terms and conditions on your website]. We look forward to seeing you!

[Business Name]

CTA:  Get the Buy 1 Get 1 Coupon Now

Off-Peak Business Emails

Depending on your location and business type, the winter months might be your off-peak season. But that doesn’t mean you should stop engaging with customer and leads! Use this time to keep brand awareness alive with your audience by sharing helpful advice and tips, company news and updates, or industry trends for 2015. Then, when your busy season revs up, your business will be top of mind with your audience. Whether you use these ideas or come up with your own, the key is to keep your business in front of your audience with useful information they’ll appreciate year-round.

Option #1: Product Care Tips Email
Subject Line: Keep Your [pool, lawn, etc.] in Top Shape This Winter
Body Copy: With the winter months right around the corner, you’ll want to keep your [product] in top shape. Here are some helpful tips you can use to ensure your [product] is ready for the spring and summer season.

[bulleted list of care tips]

We look forward to being of service to you in 2015!

[Business Name]

CTA:  Have a [product] care question? Call us at 000-000-000.

Option #2: The Company News Update Email
Subject Line: Announcing [newsworthy update] at [Business Name]

Body Copy: We’re happy to announce that [news update summary about your business.] 2014 has been a great year for us, and we’re looking forward to being of service to you in 2015! To stay up to date with [Business Name], make sure to follow us on Twitter and Facebook and subscribe to our blog.

We appreciate your business and hope you’re enjoying your [product/services]. Want to share the love? We’d love to hear your thoughts on Yelp.

[Business Name]

CTA:   Subscribe to our blog to stay up to date.

Option #3: The 2015 Trends Email
Subject Line:  Top Trends in [Industry] for 2015
Body Copy: 2015 has a lot in store for [industry]. Trends you might see coming to a neighborhood near you include:

[bulleted list of trends]

Want to learn more about the [industry]? Follow us on Facebook for exciting news and tips.

[Business name]

CTA: Subscribe to our blog to stay up to date.

Get Started

Inspired to rev up your email marketing this holiday? Whether you use these emails or create your own, remember the essential formula for every email: a compelling subject line, concise body copy, and a strong CTA. Be sure to include your unsubscribe link in each email you send to be compliant with CAN-SPAM laws in the United States. And, remember to include links to relevant terms and conditions or website landing pages when you send promotional emails.

What types of emails do you send during the holidays? Let us know with a comment below!

Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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