How Non-Retail Businesses Can Harness the Power of Small Business Saturday

Small Business Saturday will soon be here! It’s a day when holiday shoppers across the country take some time to shop small and celebrate beloved local businesses across the country.

But what if your local business isn’t in the retail space? How can you participate in the shop small movement and drive traffic to and buzz around your business?

The good news is that you don’t have to be in retail to be part of Small Business Saturday. Here are five ideas you can use to take part in the movement to shop small and celebrate local businesses.

1) Create a Giftable Promotion or Package

The retail shopping aspect of Small Business Saturday can create a mental roadblock for some non-retail business owners. After all, so many consumers are looking for holiday gifts and deals during Black Friday, Small Business Saturday, and Cyber Monday.

So, harness the gift-buying power for your non-retail business by creating giftable options, packages, or promotions for your customers to purchase! For example, an auto maintenance shop could offer an annual oil change and detailing package for customers to give to friends or family to make sure their car is maintained throughout the year and throw in a free upgrade or product for those who buy the week of Small Business Saturday. Get creative and think about how to make your service a gift-worthy one, and then market a special deal on this package during Small Business Saturday and throughout the holiday shopping season.

2) Advertise a Small Business Saturday Offer

While many may be out shopping over the holiday shopping weekend of Small Business Saturday, some may be in need of your services, and others may be looking to snag some great deals! A service based business could advertise a special Small Business Saturday offer that consumers could redeem while they’re out shopping or offer a special coupon or deal they could redeem later in the holiday season if they booked a demo, appointment, or consultation on Small Business Saturday.

3) Cross-Promote Your Service with a Retailer

If you don’t typically see a lot of foot traffic on Small Business Saturday – or are the type of business that doesn’t get foot traffic at all! – and aren’t planning an event, you might want to consider seeing what local retailers you could partner with during Small Business Saturday.

Think about what other local businesses are doing, and see how you can get involved by offering a special deal, promotion, discount, or consultation to their customers. For example, a home remodeling company might partner with a furniture or interiors shop to offer a dream home makeover or interesting promotion or discount. Map out the local businesses you have a good relationship with to find interesting ways you can collaborate with them to drive interest in your business this Small Business Saturday.

4) Offer a Special Deal to Social Media Followers

If there’s one thing social media fans love, it’s a great, exclusive deal! So, consider sharing a special “code word” to your social media fans on Small Business Saturday they can use to get an exclusive deal with your business. For example, a dental office could share a special code for a discount on teeth whitening for appointments booked during the holidays. Or, they could do a digital refer-a-friend campaign celebrating Small Business Saturday, letting their fans and followers know if they shared a special code with friends they refer, both they and their referred friend would both get a special offer or premium service after their first visit.

5) Have a Small Business Saturday Party!

Whether or not you are a retail business, you can still create a reason for local consumers to visit your business this Small Business Saturday! Consider having a party or event – at your business location or elsewhere – and give away prizes, discounts, coupons, and offers to those who attend, so you can generate business even after Small Business Saturday is over. You could combine this with a holiday or customer appreciation event to drive buzz and build your prospect list.

These are just a few ideas for how businesses that don’t have a retail focus can participate in Small Business Saturday. Have you ever participated in Small Business Saturday as a non-retail business? What other tips or ideas would you share for promoting your business during the holidays? We’d love to hear your thoughts!

Tiffany Monhollon

Tiffany Monhollon is an award-winning content, community, and social media marketing strategist who is passionate about helping businesses and professionals succeed online, currently serving as Director of Content Marketing at ReachLocal. She develops integrated strategies from the ground up, incorporating content, community, and social tactics to deliver online marketing, search optimization, social engagement, and reputation management results. She speaks and writes about online marketing and social media for sites like Entrepreneur, MarketingProfs, Small Business Trends, Media Post, Social Media Today, Business 2 Community, and the ReachLocal Online Marketing blog.

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