This is the fifth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management.
We’ve talked a lot about how to manage your online reputation, but we haven’t really talked about why.
Here are four important ways reviews can affect your business:
1. Positive Reviews Help Consumers Trust a Local Business More
As a local business, you likely want consumers to trust your business and rely on you. One study found that 72% of consumers trust local businesses more after seeing positive reviews.
2. Reviews Are as Important as Personal Recommendations
Word-of-mouth and a personal recommendation can go a long way for local businesses. People trust their family and friends to point them in the right direction when it comes to making a purchasing decision. But, now 88% of people trust online reviews as much as a personal recommendation.
3. Most People Read Reviews Before Making a Purchasing Decision
Before you’re about to make a purchase, what do you do first? For 97% of consumers, the answer is reading reviews. Looking at reviews is becoming part of the buying cycle, so if your business doesn’t have any reviews or has negative reviews, buyers may be deterred from doing business with you.
4. Review Sites Show in SERPs
Review sites provide another place for your business to rank in the search engine results pages (SERPs). So, if people are searching for your business, or just your products and services, they’ll likely see a few review sites as well. What are they seeing when they see your reviews?
Reviews are becoming increasingly important and can help you stand out from your competitors.
Come back next week for the next blog post in our Reviews FAQs series – we’ll be talking about how you can get more reviews. And, download our on-demand webinar below to make sure your competitors aren’t out-advertising you!