The Little-Known Local Marketing Tactic Your Competitors Aren’t Using (Yet)

In a ReachLocal survey, with 500 local business respondents, only 15% said they were planning on investing in a new local marketing tactic in 2016. So, if you want to get ahead of the competition – and get in front of more local customers quickly – it’s something you should consider for your marketing.

So, What is This Marketing Tactic?

It’s called in-app mobile advertising, and it’s an easy way to reach the nearly 65% of Americans who own a smartphone. Consumers spend about three hours a day on their smartphones, and 86% of that time is spent in apps, making mobile advertising a no-brainer for business owners who want to reach nearby customers.

How Does In App Mobile Advertising Work?

Basically, in app mobile advertising uses geofencing technology to target hyperlocal users who are within a small radius of your business or other location when they are using an app within the network. Consumers see an expandable display ad within the app that can include CTAs like click to call, get directions, or save or send a coupon, without ever leaving the app they are using.

Watch this video to learn more about how in app mobile advertising works.

What are the Benefits of In App Mobile Advertising?

  • Mobile advertising allows you to target customers close to your business, which can increase their chances of visiting you.
  • You can get your ad in front of consumers where they are spending the majority of their time on their smartphones.
  • You can opt to include a special offer or discount to attract new customers.

It’s true that many small businesses aren’t yet taking advantage of this technology, but we do know that their loss is your gain. By advertising your business in mobile apps, you’re putting yourself one step ahead of the competition. Discover whether mobile in app advertising is right for your business, and learn more about our in app mobile advertising solution on our website.

Stephanie Heitman

Stephanie is the Communications & Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys eating pizza and watching too much TV with her husband and her dogs.

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