You only get one chance to make a good first impression, and for many SMBs, your website is that first impression. A well-designed website can help you improve search rankings and capture more leads from your site visitors. There are countless features to think about when redesigning or updating your website, so we identified a few key factors that can help improve your website design and make your site more user-friendly and convert more users into leads.
Make it Mobile-Friendly
Users and search engines prefer mobile-friendly sites. In fact, 52% of users say a bad mobile experience makes them less likely to engage with a company, while 74% of users say they would be more likely to visit a mobile-friendly site again in the future. Check to make sure your site is mobile-friendly by using this tool from Google. If it’s not mobile optimized, consider investing in some site redesign so you can attract more customers and increase your chances of showing in local search results for your products and services.
Make it Clean and Organized
An organized website layout and design will allow users to easily find the information they’re looking for and won’t be overwhelmed when they visit your site. In fact, 85% of consumers will abandon poorly designed websites, and 83% of consumers will leave a website if it takes too many clicks to get to what they want. Make sure your homepage is uncluttered and that your website is designed in a way that makes it easy for users to find the information they’re looking for. If it takes them more than a few seconds to find out what your business does, you may be missing out on leads.
Make Your Content Count
While you don’t want to clutter your site with too much information, you do want to make sure you’re providing enough of the right content. Contact information and information about your business – including what products and services you offer – should be easy to access on your website. 70% of business websites don’t ask visitors to take any action, so make your website stand out by adding a clear call-to-action to encourage customers to contact you.