A few weeks ago I had the pleasure of attending the annual 2016 RocksDigital Conference in Dallas. One influencer, Tanya Smith, a well-known social media coach and content strategist in the Dallas area, presented on how to leverage snackable content to gain more attention.
What is Snackable Content?
Snackable content is an easily digestible piece of information meant to capture your audience’s attention. For example, an image with a quote over it would be snackable content. It’s easy to read, eye-catching, and easily shareable. Like this one:
Why Should I Use Snackable Content?
With the average human’s attention span on decline from twelve seconds in 2000 to eight seconds in 2015, less than that of a goldfish, marketers must find ways to make content quick and easy to absorb, while grabbing the attention of their audience in more creative ways than ever before. Snackable content provides a solution for this problem.
How Do I Create & Leverage Snackable Content?
Here are a few tips Tanya discussed for creating snackable content along with ways to leverage your current marketing assets for more attention on social media:
Create snackable images.
Gathering some of your business’s long form content and cutting out meaningful statistics and quotes makes it quick and easy for your audience to absorb the information they need and want in a matter of seconds. A great tool to help implement this into your content marketing strategy would be Canva. Canva is a free graphic design tool that will make creating snackable images easy! All you have to do is find the statistic, tip, or quote from the piece of content you want to highlight, create a free canva account, select your design, copy and paste your statistic, tip or quote, then design the image to your liking. Lastly, export your snackable image and share it to your business’s social media channels. These snackable pieces of content can get anywhere from two to twelve times as many shares.
Create snackable videos.
With social channels like Facebook, Instagram, and Snapchat pushing video content, it is crucial to make sure your business is leveraging video in your content marketing strategy. If your business already has video content to revamp and cut into smaller segments that’s great! But, if your business is new to video marketing, there’s no need to worry. Luckily, in today’s world, the majority of us have smart phones with cameras/video recording capabilities. This makes filming or “going live” cheap and easy to implement for your business. Check out Tanya’s guide snackable video marketing here.
Revamp headline text.
Currently eight out of 10 people read article headlines. Most times, simply revamping the headlines on current pieces of content increase engagement for those pieces. Make adjustments like including statistics and using positive and negative superlatives. Keep in mind that negative superlatives perform 30% better than positive ones. If you are not sure how strong your headline is, check out this headline analyzer from CoSchedule.
What are your thoughts on snackable content? Do you use this practice in your current content marketing strategy? Let us know in the comments below! And, check out ReachLocal’s Facebook and Twitter pages to see how we use snackable content.