Your online reputation is important for your business for a number of reasons.
For one, nearly 97% of consumers say they read online reviews about local businesses1. Additionally, reviews regularly show up in local search results, and 90% of consumers have said positive reviews influence their purchasing decision2. And while many small businesses fret over receiving a negative review or one they feel is unfair, research from Yelp shows that most people who write reviews actually leave good reviews. In fact, nearly 80% of all Yelp reviews are 3 stars or higher3.
And, to learn more about navigating the world of online reviews, including responding to customer complaints and negative feedback, check out our recorded webinar with Yelp.