Win Back Your Site Visitors: A Quick Intro to Retargeting

How website retargeting works to bring visitors back to your site.

When a prospect leaves your website, that doesn’t mean it’s over between your business and that site visitor. There’s actually something you can do to get their attention again and bring them back to your website.

It’s called website retargeting, and it’s a method used by businesses of all sizes to recapture interested website visitors. In fact, you’ve probably seen retargeting ads from some of your favorite brands today as you were spending time online. And that same technology can work for your local business, too.

How Website Retargeting Works

Website retargeting works by identifying the people who visit your website and leave. Then, it shows them your banner ads as they continue to browse their favorite websites, such as a cooking blog or the local news. Then, when that prospect sees your advertising, they’re more likely to click the ad and return to your website.

And, if your website is compelling enough and optimized for conversions like calls and emails, it can generate a contact for your business that you can qualify as a valuable lead.

What Is Search Retargeting?

Sometimes, you want your ads to reach people who have never been to your website, but have expressed interest in another way. Search retargeting enables you to target people who have searched for your product or service on a search engine, which indicates an interest in your type of business, and displays your retargeting ad to them. Including these consumers in your retargeting efforts can help you build brand awareness with the right prospects and generate new traffic to your website.

ReachRetargeting: Combining Two Powerful Solutions

Not only does our ReachRetargeting solution retarget your website visitors and bring them back to your site, but it also reaches new consumers who have searched online for keywords related to your business. By showing your ads to both types of consumers, you can drive even more website traffic and conversions from interested prospects.

See how ReachRetargeting combines website retargeting and search retargeting in this quick video.

Read more about the benefits of retargeting in our free guide, or contact us to learn more.

Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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