Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first

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What is YouTube Advertising & Why Do You Need It?

With over 1.3 billion users and each user spending an average of 40 minutes per day on the site, YouTube is a prime platform for advertising your business. Especially when you know that YouTube attracts about one-third of all people online. But what is YouTube advertising and how does it work? What is YouTube Advertising? YouTube advertising enables your video ad to be shown to visitors before they view their intended video. Think of the last time you viewed a

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Make Leads Fall in Love With Your Website: 4 Tips

Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips. Create Simple Design & Organization Make sure your

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5 Ways to Give Your Mobile Marketing a Boost

On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad spend is on the rise, too. A recent study confirms that by 2019 72% of all ad spend will be geared towards mobile. So what

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try these digital marketing tactics to beat your competition online

3 Digital Marketing Tactics to Beat Your Competitors

Competition for online space is growing. You may already be using search engine marketing to get your business in front of local consumers, but if that’s all you’re doing, you could be missing out on a treasure trove of people in your market who want to do business with you. In addition to pay per click ads, here are a few more digital marketing tactics to consider that can help you reach new audiences online and influence purchase decisions –

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4 Ways to Build a Presence for Your Business on Instagram

Instagram has become one of the most powerful social media platforms with over 800 million monthly active users, which qualifies it as a great place for a business to reach their target audience and get leads. What content will you create to help you stand out from your competitors? How can you be creative while still conveying the right message for your business? Creating shareable content on Instagram can be a challenge, but following these key elements of content development

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Is YouTube Advertising Right for Your Business?

When you think of YouTube ads, you probably think about watching highly-produced mini commercials from large, big-budget brands before moving on to your intended video. But, recently it’s become easier than ever for all sizes of businesses to advertise on YouTube. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. YouTube is a much more accessible advertising channel than it used to be. And with numerous audience targeting capabilities, tracking of how

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3 Tips for Optimizing Web Content for Voice Search

Voice search is changing the search landscape. Where you may have once asked “best Mexican restaurant,” you may now be asking “best Mexican restaurant near the Dallas, Texas area.” People are making longer queries that use more natural speech, so it is important for your brand’s web content to be on track and updated to stay ahead as voice search overtakes text search. Amazon Alexa, Google Assistant, Apple Siri, and Windows Cortana are all forms of rapidly increasing popular voice

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Do You Know These YouTube Stats?

Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these awesome statistics that show the power of YouTube: Who’s Watching YouTube & Where? YouTube is no longer solely for younger generations. These stats show that people across the board are watching YouTube,

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Social Media Snafus That Will Leave Your Pages Desolate

Being present on social media and engaging with active users is important when creating a great online presence. However, it can be easy to make mistakes if you don’t understand just how to manage, develop, or post captivating content to your business’ pages. Using social media is a great way to interact with potential customers, but do you know exactly how to use it? Be sure not to make these common social media marketing snafus: Not Creating a Social Media

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