Student Housing Prospects: Find them on the #Gram

Peak season may be the time when leases are signed, but prospects are forming their opinions about you long before then. All year long you should be considering your web presence, online reputation, and social media as keys to getting prospects in the door when they are ready to decide. No matter the season, social media and especially Instagram are cost effective ways to reach this student audience and make a connection.  #whyitmatters  This generation of college students is more diverse, and more

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5 Ways to Create a Better Online Customer Experience

In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than

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How to (Kind of) Hack the Facebook News Feed

The Facebook News Feed can seem like a mysterious place. Why do you see the posts, pictures, and videos that you see? And how can you make sure that consumers are seeing your business’s posts on Facebook? Here, we explore some secrets of the News Feed and how you can use that information to better tailor your Facebook marketing strategy. Three “secrets” of the News Feed include: The News Feed is Facebook’s top feature. Links and video outperform any other

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3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips to help you create and maintain an effective strategy for your business. Know Your Target Client Geofencing is designed to target a certain geographic area;

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3 Digital Marketing Strategies That Reach Nearby Consumers

Local business needs to attract local consumers. It sounds like a simple goal, but reaching the right consumers at the right time can have many challenges, especially as consumer searching behavior shifts toward journeys – meaning consumers may search the same phrase over the course of a month or so but expect different results as they progress in their buying journey. This solidifies the fact that consumer want personalized results, including results that are near them. In fact, Google found

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you

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3 Ways to Improve Your Social Media Presence By Tomorrow

Did you know that 10 years ago only 7% of the U.S. population was on some kind of social network? Today, 79% of the U.S. population is on social media. So, what does that mean for your business? Well, it means that in order to stand out from your competitors and attract new fans and followers online you need to go beyond just setting up your business on social media sites like Facebook and Twitter – you need a strong, active presence. Here are

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What’s it Like to Intern at ReachLocal? Hear from This SEO Intern

At ReachLocal, we’re proud to work with a number of amazing interns throughout the year looking to get more experience in the digital marketing field. One of our interns, Meha Mandhana, was kind enough to sit down with us to talk about her experience interning with the SEO team in our Plano office. Hi, Meha! Thanks so much for your time today. Why don’t you start by telling us a little bit about yourself? I am currently wrapping up my

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3 Facebook Advertising Best Practices

Facebook continues to lead the social media pack in number of active daily users. Aside from providing a great way to connect with customers and prospects, Facebook also offers an ideal place for local businesses to market their products and services. Today, Facebook advertising is an effective way to build brand awareness with new prospects and drive action that results in traffic and leads. But before you begin a Facebook advertising campaign for your business, keep these simple marketing best

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search advertising & display advertising differences

Search & Display Advertising: What’s the Difference?

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would change my world. Peanut butter and jelly. Together. My lunches were so much better with both of them than just with one. THAT’S how you should view search engine advertising and display advertising. Because when this dynamic duo works together, you get even better results than by doing each one

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