3 Digital Marketing Tips for Seasonal Businesses

Are you a seasonal business struggling to figure out the best digital marketing strategy to keep your business in front of prospects and customers all year? As we move into the fall and winter seasons, some business owners find themselves wondering what to do until it warms up again, while other businesses are preparing to ramp up business. Use these three tips to market your seasonal business year round. 1. Build a Solid Online Presence A solid online presence comprising

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but

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How Local Listings Can Improve Your Web Presence: 4 Benefits

Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website? Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is

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Video: What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered if there’s actually a difference between Facebook News Feed ads and boosted posts? Spoiler alert: There is! Facebook offers a variety of ways for you to reach new and potential customers through their platform, and there are a number of ad formats and solutions available to business owners to help you reach specific marketing goals. Watch this video to learn more about the differences between Facebook News Feed Ads and boosted posts and how you can

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4 Steps to a Successful PPC Campaign

Search engine marketing can sometimes feel like a waiting game, but taking a proactive approach to campaign management can drive long-term success for your digital advertising. Here are a few tips for measuring and ensuring success for your PPC campaign. Define Your KPIs & Set Realistic Benchmarks It’s difficult to assess your campaign’s performance if you have no standards to compare against your data. Setting key performance indicators that line up with your business goals will help you set a

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How to Eclipse Your Competitors

Do your competitors shine as bright as the sun? Are you looking for a way to block them out so your customers and prospects give you all their attention (and business)? Here are three ways to eclipse your competitors. 1. Be Everywhere (Online) Just like the #Eclipse2017 has been everywhere – from the news to social media – your business needs to be everywhere online, too. A comprehensive digital marketing strategy that includes a paid and organic approach is your

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Healthcare Marketing: 3 Ways Digital & Traditional Marketing Work Together

Many hospitals and health systems have stayed firmly planted and deeply rooted in traditional marketing for years. In most cities you can’t drive half a mile without seeing one billboard or another proudly boasting their latest rankings or that their wait times are 30 seconds faster than the other guys. It’s a part of the healthcare marketing ecosystem, and it has always been that way. As consumers, experts say we are exposed to over 5,000 advertising messages per day. Without

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Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is? Learn three ways you can find out if people are coming to your website from Facebook. 1. Google Analytics Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from

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How Do You Know Your SEO is Delivering Results?

SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t take into account the many benefits SEO has for your website and for your business. So, how can you truly see whether or not your SEO is delivering results? Here are three ways to determine if your

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