Why Leads Give You the Cold Shoulder & What to Do

You spend a lot of time and money driving leads to your business. But if you aren’t turning those leads into customers, you’re not getting a return on investment. Converting leads isn’t always as easy as producing them, and many business owners have the shared pain point of having leads go cold after the initial inquiry. So, why do leads give you the cold shoulder, and what can you do about it? I’ve found there are often recurring themes for

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 25 and your plan (likely) in

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can

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Phone Call Management 101: 5 Tips You Need to Know

Do you know how your staff is performing on the phone? If you didn’t immediately know how each of your staff members perform on the phone, including what their strengths and weaknesses are, you may not be managing your phone leads to their full potential. Your customer’s experience with your business when they call can make or break a sale. And guess what? Your competitor down the road is wooing those same business opportunities on the phone. Standard phone processes,

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free

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How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target.

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ReachLocal Culture Spotlight: Third Annual Halloweek at #ScreechLocal

Halloween is a special time at ReachLocal, with multiple offices across the globe participating in desk decorating, costume contests, and trick-or-treating. Check out some of the fun we had below! Plano Our Plano team held a desk decoration and costume contest before family trick-or-treating around the office. Congratulations to our winners: Sophie’s Marketing Experts as The Wizard of Oz group – house included! Woodland Hills Our Woodland Hills office celebrated both Halloween and Guy Fawkes Night!   Across the Globe

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The Power of Small Business Saturday: 5 Stats

Small Business Saturday is officially less than a month away! As you prepare to either host a Small Business Saturday event or Shop Small® in your community on November 25, consider these stats that illustrate the power of Small Business Saturday in supporting local businesses. In 2016, according to American Express: 112 million consumers shopped and dined to support Small Business Saturday Over 6,700 small businesses signed up as Neighborhood Champions There were 135 million social media engagements around Small

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Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the

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How Do I Sign Up for Small Business Saturday?

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved. So, you may be wondering, “How do I sign up for Small Business Saturday?” Well, the short answer is you don’t have to sign up for anything to participate! Getting involved with Small Business Saturday

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