How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and

0 comments

Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online reviews are essential to great customer service How online reviews help new customers notice you What you need to do to launch a reputation management program When to respond to reviewers (spoiler alert: always!) As a business owner, there’s nothing more important than making your customers happy. Unfortunately, not all customers feel comfortable giving feedback on the spot. The result? Most of your customer base will venture online, where the relative anonymity of

0 comments

Local Listings Management: 4 Essential Things to Know

Marketing your business should be fun. Whether you’re hosting a unique event or reposting cool photos from your fans on social media – connecting with your customers (existing and potential) is the most rewarding part of this thing we call marketing. But diving head first into the “fun stuff” can be detrimental if you don’t take care of the essential details first. Those essentials are most often what leads your customers to your business – both online and offline –

0 comments

Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

What’s better than the RV lifestyle? For ReachLocal client Ontario RV Dealers Association (ORVDA), the answer is nothing. The ORVDA represents over 100 RV dealers in the Ontario area and holds five major consumer shows each year. They live and breathe RVs. Which doesn’t leave a lot of time for marketing. So, when they decided it was time to find a more efficient and effective way to market their tradeshows, they turned to ReachLocal to run a comprehensive digital marketing

0 comments

5 Stats That Prove Your Business Needs Video Marketing

Does your business include video content as part of its marketing plan? Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. Check out these informative statistics about how your business should have a video marketing presence in your campaign strategy. Why Are Businesses Using Video Marketing? Video marketing is no longer a cutting-edge extravagance for large corporations. It’s time to evaluate how your brand will benefit

0 comments

Drive Your Way to Social Media Success: Tips for Automotive Marketers

Too many dealers focus their online marketing strategy on digital advertising without giving a lot of thought to other online tactics that may help them reach and engage their target audience. Digital advertising, like search advertising and display advertising, are an important component of a strong online marketing strategy, but what information are you offering to people who are interested in your brand? Or to people who have multiple dealership options? What distinguishes your dealership from the others in your

0 comments

Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you

0 comments

3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results.

0 comments

Out of Office: How to Keep Business Going & Leads Coming In

Are you going on vacation this summer and worried about how your business will get new leads while you are soaking up the sun? If you have the right strategy in place, you won’t have to worry about staying top of mind with potential customers while you’re out of the office. Enhance your digital marketing strategy to keep leads coming in while you are “Livin’ la Vida Loca” this vacation season with these tips. Targeted Email Marketing Email marketing is

0 comments

How to Use YouTube to Target Your Audience

The modern living room is changing. Families are still gathering around on couches and chairs to watch TV shows or even videos. However, what they are watching and the medium they are watching on is what has changed. Digital video streaming services such as YouTube, which has seen the number of views on TVs double year over year, are taking away from the time spent watching broadcast TV. On just mobile alone, YouTube reaches more 18-49-year-olds than broadcast or cable

0 comments

ReachLocal Online Marketing Blog