5 Ways to Repair Your Online Presence Before the Holidays

The internet has become the go-to destination for holiday shoppers. They use it to research businesses or products, make purchases, and more. So, it’s the ideal time to make sure your online presence is in tip-top shape so prospects looking for your products and services see only the best about your business. And, it’s never too late to make sure your business is prepared! Update Your PPC Campaigns with Your Latest Offers One of the first ways prospects may interact

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7 Ways to Refresh Your Marketing with an Image Makeover in 2019

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2019. One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances

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Improving Customer Loyalty

I’ve Got New Customers, Now What?

During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of these basics to help you create loyal customers not just during times of peak interest, but throughout the year. Here are seven must-dos to make the most out of each new customer you get. 1. Get Their Email Address! Landing a new customer is an

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3 Reasons Adding Live Chat is Good for Business

Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about customer service issues, it’s also much more than that. When used correctly, it can be the swiss-army knife of one’s digital presence. Here are three specific reasons why adding live

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4 SEO Violations That Can Kill Your Rank

SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics.  1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free

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Make Leads Fall in Love With Your Website: 4 Tips

Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips. Create Simple Design & Organization Make sure your

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3 Social Media Marketing Tips to Fall For

Social media trends—both for users and marketers—come and go at breakneck speeds; just when you thought you knew it all, another tactic or trend turns things around. Now’s the time to try some of these strategies to boost your social media pages! Try Video Marketing You’ve probably encountered short social media videos on Instagram, Facebook, and Twitter. Videos are popular among users because they’re dynamic, and because watching videos—whether about a recipe, product, or cool trend— is typically a passive and relaxing activity. Now more than

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Meet Stephanie, ReachLocal’s Facebook Product Development Expert

Facebook holds its title as the most used social platform in the entire world, with many of its 3 billion users spending up to one hour cruising the site every day, consuming content from friend, family and businesses alike. The reach on Facebook is incomparable, but the competition is getting tougher. Facebook also opted to put extra focus on serving users the content that they really, really love. This means the algorithm focuses on serving content from individuals rather than

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Why National Brands are Going Local for Marketing

National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind

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