How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target.

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ReachLocal Culture Spotlight: Third Annual Halloweek at #ScreechLocal

Halloween is a special time at ReachLocal, with multiple offices across the globe participating in desk decorating, costume contests, and trick-or-treating. Check out some of the fun we had below! Plano Our Plano team held a desk decoration and costume contest before family trick-or-treating around the office. Congratulations to our winners: Sophie’s Marketing Experts as The Wizard of Oz group – house included! Woodland Hills Our Woodland Hills office celebrated both Halloween and Guy Fawkes Night!   Across the Globe

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The Power of Small Business Saturday: 5 Stats

Small Business Saturday is officially less than a month away! As you prepare to either host a Small Business Saturday event or Shop Small® in your community on November 25, consider these stats that illustrate the power of Small Business Saturday in supporting local businesses. In 2016, according to American Express: 112 million consumers shopped and dined to support Small Business Saturday Over 6,700 small businesses signed up as Neighborhood Champions There were 135 million social media engagements around Small

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Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the

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How Do I Sign Up for Small Business Saturday?

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved. So, you may be wondering, “How do I sign up for Small Business Saturday?” Well, the short answer is you don’t have to sign up for anything to participate! Getting involved with Small Business Saturday

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Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, so make sure your staff is prepared to set the appointment on every single call so no sales opportunities are slipping through the cracks. Here are some easy tips and tricks to implement at your business today to turn your callers into customers. Build Rapport Tone is easily conveyed through

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SEO vs. PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two. Let’s walk through some key differences between SEO and PPC to help you determine which is best for meeting your marketing goals. What Is

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Online Reputation Guide: Managing, Monitoring & More

Do you know how your business looks online to consumers searching for your products and services? If you have a poor online reputation, you may be losing customers to your competitors. Consider these stats: 81% of consumers research online before buying. 56% of consumers say search engines are the top source they use to look for reviews about businesses. 90% of consumers say online reviews influence their purchase decisions. So, we know that online reputation matters, but with so many

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The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which

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Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

Google recently announced that as of October 4, 2017, it will spend up to twice the daily budget set for an AdWords campaign. This is a change from its previous policy, which allowed spend up to 20% more than the assigned daily budget. ReachLocal commends Google for this change since this is how the ReachLocal platform has worked for many years. So, ReachLocal advertisers need not worry, this change will not impact your campaign. The ReachLocal platform automatically sets daily budgets

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