Student Housing Prospects: Find them on the #Gram

Peak season may be the time when leases are signed, but prospects are forming their opinions about you long before then. All year long you should be considering your web presence, online reputation, and social media as keys to getting prospects in the door when they are ready to decide. No matter the season, social media and especially Instagram are cost effective ways to reach this student audience and make a connection.  #whyitmatters  This generation of college students is more diverse, and more

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3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, retargeting is actually a solid fit for any business that wants more visibility and website traffic from highly interested prospects, which can help improve

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How Local Listings Can Improve Your Web Presence: 4 Benefits

Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website? Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is

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18 Lead Conversion Terms You Need to Know

While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every local business needs to know. 1. Lead Source: This is the

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3 Key Reasons Content Marketing is Important for Local Businesses

Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer

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4 Steps to a Successful PPC Campaign

Search engine marketing can sometimes feel like a waiting game, but taking a proactive approach to campaign management can drive long-term success for your digital advertising. Here are a few tips for measuring and ensuring success for your PPC campaign. Define Your KPIs & Set Realistic Benchmarks It’s difficult to assess your campaign’s performance if you have no standards to compare against your data. Setting key performance indicators that line up with your business goals will help you set a

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How To: Scope Out Your Business Competition Online

No matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Especially since research shows that 79% of U.S. adults use the internet to make purchases, a business’ online presence is more valuable than ever. If you don’t already know who your local business competitors are, you can conduct a search for your own products or services in your area to see what other businesses appear in the search results, check

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5 Ways to Create a Better Online Customer Experience

In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than

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How to (Kind of) Hack the Facebook News Feed

The Facebook News Feed can seem like a mysterious place. Why do you see the posts, pictures, and videos that you see? And how can you make sure that consumers are seeing your business’s posts on Facebook? Here, we explore some secrets of the News Feed and how you can use that information to better tailor your Facebook marketing strategy. Three “secrets” of the News Feed include: The News Feed is Facebook’s top feature. Links and video outperform any other

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3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips to help you create and maintain an effective strategy for your business. Know Your Target Client Geofencing is designed to target a certain geographic area;

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