3 Social Media Marketing Tips to Fall For

Social media trends—both for users and marketers—come and go at breakneck speeds; just when you thought you knew it all, another tactic or trend turns things around. Now’s the time to try some of these strategies to boost your social media pages! Try Video Marketing You’ve probably encountered short social media videos on Instagram, Facebook, and Twitter. Videos are popular among users because they’re dynamic, and because watching videos—whether about a recipe, product, or cool trend— is typically a passive and relaxing activity. Now more than

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Why National Brands are Going Local for Marketing

National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and

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Get Straight A’s with These Back-to-School Marketing Tips

A new school year is right around the corner – school supplies are being purchased, backpacks are filling up with books, and lunches are being planned and packed. Is your marketing strategy going to make straight A’s this year? Here are three back-to-school marketing tips to keep in mind this school year. Invest in a Mobile Marketing Strategy Did you know that back-to-school sales are typically taken advantage of at higher rates on mobile devices? “Around 60 percent of parents are

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5 Need-to-Know Tips for Managing Local Listings

Google releases update after update hoping to improve the search experience for their users. Other search engines follow suit. And the more local-focused they become, the more important it is to make sure you are managing your local listings so that you can make sure you are found by prospects in their moment of need. But where to start? Here are five tips to make local listings management more manageable. 1. Get Your Business on the “Big Hitters” There are

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The Getting Started Guide to Instagram

Social media is a marketing buzzword that isn’t going away, but it is always changing. First, there was MySpace, then Facebook, then Twitter, and it seems every time we blink a new, innovative platform like Periscope or Snapchat joins the scene. Even so, for the better part of the last decade, Facebook ruled social like Google ruled search. But in the last year, a new trend has emerged. Teens and young adults are leaving Facebook as the social network’s popularity grows

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3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are

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Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first

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Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online reviews are essential to great customer service How online reviews help new customers notice you What you need to do to launch a reputation management program When to respond to reviewers (spoiler alert: always!) As a business owner, there’s nothing more important than making your customers happy. Unfortunately, not all customers feel comfortable giving feedback on the spot. The result? Most of your customer base will venture online, where the relative anonymity of

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Local Listings Management: 4 Essential Things to Know

Marketing your business should be fun. Whether you’re hosting a unique event or reposting cool photos from your fans on social media – connecting with your customers (existing and potential) is the most rewarding part of this thing we call marketing. But diving head first into the “fun stuff” can be detrimental if you don’t take care of the essential details first. Those essentials are most often what leads your customers to your business – both online and offline –

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