3 Facebook Advertising Best Practices

Facebook continues to lead the social media pack in number of active daily users. Aside from providing a great way to connect with customers and prospects, Facebook also offers an ideal place for local businesses to market their products and services. Today, Facebook advertising is an effective way to build brand awareness with new prospects and drive action that results in traffic and leads. But before you begin a Facebook advertising campaign for your business, keep these simple marketing best

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search advertising & display advertising differences

Search & Display Advertising: What’s the Difference?

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would change my world. Peanut butter and jelly. Together. My lunches were so much better with both of them than just with one. THAT’S how you should view search engine advertising and display advertising. Because when this dynamic duo works together, you get even better results than by doing each one

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Google search terms and tips

A Crash Course in Google Search

Search Engine Advertising. Local SEO. Search Engine Marketing. Search Engine Results Page. PPC. Google Maps. What do all these terms mean, much less have in common? And why on Earth should you care about them? What if I told you that today, 4 out of 5 searches on Google have local intent, and these all help your business get found by online searchers. Would that make these terms important to you? By understanding how Google works to help your business get

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SEO & Local Citations: How Google My Business Helps You Get Found

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. Here are a few tips that can help you

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3 Reasons to Listen to The Growth Lab Show by LOCALiQ

So often we get bogged down in our day to day and don’t take the proper time to grow and develop in our professional or personal lives, and that can be even harder for business owners who already have limited time for themselves. Podcasts are a great way to get that dose of inspiration, advice, and storytelling we need to continue learning and growing in a condensed amount of time while doing other things – like walking the dog, updating

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5 Signs You Need a System to Track Your Marketing ROI

When it comes to marketing your business, it can be easy to get caught up in staying up with what’s new, managing vendors, and allocating your budget – so much so that you may overlook a key part of your marketing: determining your return on investment. Or, maybe you’re so overwhelmed by all the metrics that you don’t know where to start. Check out these five signs you might need a system to help you track your marketing ROI so

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but

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Student Housing Edition: Brand Building Year Round

Marketing in student housing presents some unique challenges. First, you have a very niche demographic target. And second, unlike in traditional multifamily communities, the leasing season for student housing revolves almost entirely around the school year. That means that if you don’t meet your leasing quotas by the time housing decisions for the next school year are finalized, you may wind up with vacant units for the next 12 months. In some markets, this can be a tight window of

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7 Ways To Show Your Customers You Love Them

Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least five times more costly to acquire a new customer than to keep one, making customer acquisition an important focus for any local business owner. So what can you do to build customer loyalty and show your customers you love them? 1. Create a Customer Loyalty Program Develop and execute a loyalty program that will keep your best customers coming back

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Best Practices for Creating Landing Pages that Convert

You’re probably doing everything you can to attract new consumers online, but what are you doing to get consumers to convert into a lead, either by calling, emailing, filling out a web form, or taking some other action? Because you only have a few seconds to capture consumers’ interest online, it’s critical that you present a quality landing page – the page that appears when a consumer clicks on an online ad – to help drive more conversions for your

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