5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts

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Mobile Marketing: 3 Reasons You Need It [Video]

Did you know that people search more on mobile devices than on their desktops in most countries around the world? Without a mobile marketing strategy, you could be missing out on those searchers. Watch this video to learn three ways you can make your marketing mobile-friendly: Mobile can impact most aspects of your marketing strategy, including PPC, listings, and SEO. Get more information about mobile marketing on our website, and download our free on-demand webinar below for five search marketing

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5 Signs Your SEO is Naughty (& How to Make It Nice)

Search engine optimization, or SEO, is an important component of any online marketing strategy. SEO can help customers and prospects find you online when searching for your products and services. And, good SEO can complement your other digital marketing tactics, like search engine marketing. So, with the holidays right around the corner, it’s the perfect time to take a look at your SEO to determine whether it’s naughty or nice. 1. SEO Keywords Naughty: Keyword Stuffing We all know that

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Why Leads Give You the Cold Shoulder & What to Do

You spend a lot of time and money driving leads to your business. But if you aren’t turning those leads into customers, you’re not getting a return on investment. Converting leads isn’t always as easy as producing them, and many business owners have the shared pain point of having leads go cold after the initial inquiry. So, why do leads give you the cold shoulder, and what can you do about it? I’ve found there are often recurring themes for

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 25 and your plan (likely) in

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can

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Phone Call Management 101: 5 Tips You Need to Know

Do you know how your staff is performing on the phone? If you didn’t immediately know how each of your staff members perform on the phone, including what their strengths and weaknesses are, you may not be managing your phone leads to their full potential. Your customer’s experience with your business when they call can make or break a sale. And guess what? Your competitor down the road is wooing those same business opportunities on the phone. Standard phone processes,

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free

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How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target.

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ReachLocal Culture Spotlight: Third Annual Halloweek at #ScreechLocal

Halloween is a special time at ReachLocal, with multiple offices across the globe participating in desk decorating, costume contests, and trick-or-treating. Check out some of the fun we had below! Plano Our Plano team held a desk decoration and costume contest before family trick-or-treating around the office. Congratulations to our winners: Sophie’s Marketing Experts as The Wizard of Oz group – house included! Woodland Hills Our Woodland Hills office celebrated both Halloween and Guy Fawkes Night!   Across the Globe

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