Where’s the Love? 4 Ways to Get More Online Reviews

What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more

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Why You Need Paid Search & SEO: 3 Big Reasons

So, you’ve likely heard about how important it is for your business to show up on search engines, and you’re probably wondering how you can actually show up there. First, it’s important to understand where and how you can show up in search engines. There are two places: paid results and organic results. You can show up in paid results through search engine marketing and in the organic results through search engine optimization (SEO). So, which place should you aim

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Multifamily Marketing Partnership with ReachLocal Helps Company Sign More Leases

We caught up with one of our multifamily clients, Pinnacle, to talk about their experience working with ReachLocal for digital marketing solutions. Pinnacle first partnered with ReachLocal for search engine marketing, then later expanding to Facebook advertising, geofencing, and retargeting. These solutions now work together to help Pinnacle reach prospective renters that are actively searching for properties on search engines and social media. See what Jennifer Staciokas, Senior Vice President of Marketing & Training at Pinnacle, has to say about

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3 Reasons to Fall in Love with YouTube Advertising

If you need to fix something around the house, entertain yourself to kill time, or find a review on a consumer product, chances are you will end up on YouTube. It never fails, whether you go there directly or a video pops up in the search engine results, YouTube has become the go-to place for videos on any type of subject. Due to this, people are watching a collective one billion hours of videos a day on the platform, and

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Steal These Social Posts: Multifamily Marketing Edition

It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one

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Kill Your Slow Season with Targeted Email Marketing

Winter is making its presence known, and you may notice a decrease in customer inquiries and appointments as a result. Don’t fret, as your business is not the only one facing a slower season. As the winter storms roll-in, what can set your business apart from the others is how your team utilizes this new found bandwidth. Right now is the perfect time to launch a thoughtful email marketing campaign. When it comes to launching an impactful email marketing campaign, it

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Does Social Media Impact SEO?

One question that we’re often asked is whether or not social media impacts SEO. We know that both SEO and social media marketing are important aspects of digital marketing because they can both help you get found online, but the goals of each are fundamentally different. Social media helps you connect with your existing audience, and in the case of social media advertising, reach and engage with new audiences on social platforms like Facebook and Twitter. SEO, or search engine

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What Facebook’s Latest News Feed Update Really Means for Businesses

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses? What Does this Change Mean for Your Content? In short, Facebook’s News Feed update will favor posts from people instead of brands, and posts with comments and shares are more likely to appear in News Feeds than posts with reactions

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Healthcare Marketing Makeover: 3 Tips to Try in 2018

A new year means new marketing tactics and plans. Digital marketing will continue to grow in 2018, especially in the healthcare industry, so I’ve put together three tips for you to try as part of your healthcare marketing strategy to build your brand and awareness with current and potential patients. 1. Geofencing Would you say you’re addicted to your phone? Research shows that U.S. consumers now spend an average of five hours on their mobile devices, and the majority of

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram

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