Video: Why You Need SEO Now

SEO is extremely important for local businesses. With more and more consumers conducting searches before they make purchasing decisions, you can’t afford to ignore the power of search engines. And, aside from paid search, there’s no other strategy that increases your chances of getting found on search engines like Google, Bing, and Yahoo when consumers search for your products and services. Watch this ReachLocal video to learn five reasons you need to invest in an SEO strategy now: Read the

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Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too many local businesses focus on keyword reports to measure the success of their SEO strategy. Keyword reports only tell you where your business

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[VIDEO] Get More from Facebook Ads with ReachLocal

Getting your business seen on Facebook is more challenging than ever, now that over 5 million businesses and 2 billion users are all competing for attention. As a Facebook marketing partner, we are proud of the exceptional results we deliver to help local businesses cut through the noise and grow on Facebook every day. One way we do this is through our full-service Facebook advertising solution, ReachSocial Ads. With Facebook ads, we help businesses get in front of the right

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Digital Marketing Trends & Strategies to Fall For

When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. Take social media, for example. In just two years, from 2014 to 2016, social media marketing and advertising budgets doubled. What started as an opportunity for larger businesses and brands has expanded into the local space, with millions of local businesses now active on

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Steal These 5 Digital Marketing Tips from Social Media Influencers

Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social media influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called influencer marketing. Essentially, influencers act as brand spokespeople by touting the benefits of a product or service, but they do so in a way that’s non-threatening

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Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic

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SEO + Listings: The Superpower Your Web Presence Needs

Are you looking to save your online presence? Combining SEO, or search engine optimization, and listings can be the superpower you need to rescue your business from being lost amongst the league of other websites on the internet. Learn how SEO and listings work together to superpower your presence online. Show Up Organically with SEO A good SEO strategy can help your business stand out from your competitors and the billions of other websites on the internet that are getting

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4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or

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3 Digital Marketing Tips for Seasonal Businesses

Are you a seasonal business struggling to figure out the best digital marketing strategy to keep your business in front of prospects and customers all year? As we move into the fall and winter seasons, some business owners find themselves wondering what to do until it warms up again, while other businesses are preparing to ramp up business. Use these three tips to market your seasonal business year round. 1. Build a Solid Online Presence A solid online presence comprising

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner

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