2017 Local Marketing Predictions

With a new year comes new marketing trends, updates, and enhancements. The Local Search Association (LSA) put together a report from 50+ industry experts detailing 2017 local marketing predictions. ReachLocal’s Chief Product Officer, Kris Barton, was featured in this report and shared what he thinks we should look forward to in local this year.

Here are three of Barton’s 2017 local marketing predictions:

  1. Social advertising will be a key pillar in local SMB advertising (along with search and local listings).
  2. Local businesses will think more about closed-loop ROI.
  3. Local businesses will focus on improving 24-hour multi-channel engagement.

Read details about Barton’s marketing predictions along with more predictions from other industry experts in the LSA’s 2017 Predictions Report here.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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