In the past few years, the online world has gone mobile. The majority of Americans own smartphones – using them for over three hours a day and spending the majority of that time in mobile apps. Mobile has even overtaken desktop as consumers’ preferred search method.
That’s why today it’s vital that your marketing strategy include these three key areas: mobile website, mobile search, and in app mobile advertising. With these three mobile marketing best practices, you will not only reach more consumers on mobile devices, but you can also deliver a great experience that converts them into leads (and customers!).
Check out this Slideshare to see more stats and tips on what mobile marketing best practices you should use to your target audience.