Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing.
1. Expand Your Message to Instagram’s 800M Users
Facebook’s ownership of visual platform Instagram means you can reach even more active, engaged users with your business message by advertising there. Instagram has doubled in just two years, making it one of the fastest growing social sites, now with over 800 million active users, and 17% of those access Instagram multiple times a day. How’s that for engagement?
2. Showcase Your Visual Side
If your business already drives engagement on organic Facebook images or videos or has a knack for creating visual content for your brand (think home improvement, fun events, or interesting people and animals), Instagram makes a lot of sense. When choosing images for your ads, it’s important to select original, high-quality photos or short videos (not stock images) that communicate your message and call to action. You can even leverage multiple images across your ads to tell a story that keeps users engaged and coming back for more.
3. Reach Millennial Buyers
The majority of Instagram’s users are between the ages of 18-49, with more than 50% younger than 30. If your target audience falls into this core demographic, the platform can be a goldmine. In fact, millennial spend tops $200 billion and the demographic is expected to have the most buying power of any generation this year. And since you know the majority of Instagram’s traffic comes from the mobile app, using this platform is ideal for reaching consumers who are both on the go and engaging with content on their mobile devices.
Are you thinking about how to bring Instagram ads into your social marketing mix? When you run your social advertising through ReachLocal, Instagram ads are an included option with your Facebook marketing campaign. Learn more about our Social Ads solution here.