3 Ways Our Clients Got Better Marketing Results

3 Ways Our Clients Got Better Marketing Results

Search engine advertising is an effective online marketing solution for small- and medium-size businesses because it works quickly to help consumers who are actively searching for business products and services find SMBs online. Check out these ReachLocal review videos to hear from some of our clients who have seen results from search engine advertising. You’ll hear how paid search advertising from ReachLocal helped them reach the right consumers, helped drive leads, and ultimately enabled them to increase revenue.

Reports and Call Recording Help Business Follow Up

Reporting transparency is one of the key features of ReachSearch, our paid search solution. Clients can access reports that detail how their search engine advertising campaign is performing, plus they can see how many calls, emails, and form submissions are being generated from their ads. This allows them to not only see detailed figures about how their ReachSearch campaign is performing, but also to listen to their calls and review their emails. And that was key for this healthcare client who wanted to follow up with their leads quickly to convert them into new patients. Watch the video below to see how.

“What I love about ReachLocal’s dashboard is we can see hard numbers. We can see the callers. We can see the emails. We can follow up…With our pay-per-click campaign and ReachLocal, we can see exactly what we’re getting, and we’re able to convert those leads and make the most of them…We have grown the number of patients coming through the door by 40 percent.” – Sharon Delaney McCloud, North Carolina Center for Reproductive Medicine spokesperson.

Proprietary Technology Helps SMB Maximize His Marketing Spend

Mr. Handyman credits ReachSearch’s ability to intelligently allocate campaign dollars across his search campaign as a primary factor in helping him get the most out of his marketing dollars. Our search advertising solution does this through the power of ReachLocal’s proprietary conversion optimization technology. See more about how it helped his business by watching this video.

“The technology is tailored on a weekly and monthly basis to pace the spending through our primary campaign — or our hyper-local campaign — to make sure we’re putting up the right keywords with the right geo-targets so we’re capturing the right number of contacts for our business…ReachLocal’s been instrumental in growing our business.” – Davis Scott, Owner, Mr. Handyman

The Right Keywords Help Law Firm Get Found Online

Davis and Sarbinoff says their search engine advertising campaign is more effective than offline advertising when it comes to getting found online. By using the right keywords that represent the law firm’s specialties, as well as keywords geo-targeted to their local area, ReachSearch is helping this law firm get the exposure it needs on the major search engines. See the video below to hear more from this client.

“ReachLocal has helped us acquire online clients simply by putting us on the front page of the major search engines…If you do a search for our firm using words that represent what we do — our taglines, our categories, our keywords, — that will bring us up on the first page every time. ” – Adam Davis, Partner, Davis & Sarbinoff Are you using search engine advertising in your marketing? Let us know with a comment!

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Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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