4 Steps to Powerful Lead Management for Your Local Business

Local business owners all start their businesses with different goals in mind: to use their unique skills, to solve a problem (or solve it better than competitors), to contribute to their community, or to make money from something they do well.

But in order to reach those goals, it’s important for SMBs to not only focus on how to reach local consumers online, but also on how to convert them into leads and customers. That’s where great lead management comes into play.

In this ReachLocal presentation, we share four best practices for the lead management aspect of your marketing strategy: that is, what you do after you get the website visit or call from a prospect. Check out these slides to learn what makes a lead management best practices program successful and four steps to follow up with your leads and turn them into customers.

Does your local business use lead management as part of your marketing strategy? What is the most difficult part of managing your leads? Let us know with a comment! 

Tara Banda

Tara Banda is a digital marketer in Dallas, TX and a Content Marketing Manager for ReachLocal. She focuses on helping businesses develop their voice in order to connect and engage with the right audiences. Tara has worked on campaigns and promotions – including social media, email marketing, video, advertising, guerrilla marketing, and event marketing – for both small businesses and globally recognized brands. In her spare time, she likes to cook.

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