Local business owners all start their businesses with different goals in mind: to use their unique skills, to solve a problem (or solve it better than competitors), to contribute to their community, or to make money from something they do well.
But in order to reach those goals, it’s important for SMBs to not only focus on how to reach local consumers online, but also on how to convert them into leads and customers. That’s where great lead management comes into play.
In this ReachLocal presentation, we share four best practices for the lead management aspect of your marketing strategy: that is, what you do after you get the website visit or call from a prospect. Check out these slides to learn what makes a lead management best practices program successful and four steps to follow up with your leads and turn them into customers.
Does your local business use lead management as part of your marketing strategy? What is the most difficult part of managing your leads? Let us know with a comment!