If you joined our free webinar: 25 Digital Marketing Tips to Get More Local Customers in 2016, you heard a number of actionable tips you can use to improve many different aspects of your online marketing. Here are 5 of the tips we covered along with some stats that illustrate why they’re important for your digital marketing.
1. Answer Your Phone
Let’s start with an easy one: Make sure you’re answering your phone, and if you can’t for some reason, make sure you’re following up in a timely manner. 50% of consumers will choose to do business with the company that calls them back first. If you aren’t answering your phone or following up quickly, you might be losing potential customers.
2. Use SEO to Boost Advertising Results
If you don’t have a search engine optimization, or SEO, strategy in place, now is the time to invest in one. SEO helps your business get found in local search results and works great in tandem with other online advertising methods. Business owners who have combined search advertising and SEO have seen clicks to their website increase by 50% or more.
Related: The New Rules of SEO [ebook]
3. Bid On Your Business Name
Bidding on your business name gives you more shelf space on search engines, which translates to more brand recognition for your business and a higher chance a customer will click to your website. One study found that clicks increased by 31% when a branded ad was on the same search results page as an organic link. It’s also common practice for competitors to bid on each other’s business name keywords. If your competitor is showing in search results for your business name, you could be missing out on leads.
4. Stand Out With a Great Reputation
Online reputation is incredibly important in today’s world. In fact, 90% of consumers said that a positive online review has influenced their purchasing decision. Take control of your online reputation by sending out follow-up surveys after a customer interaction, regularly monitoring your review sites, and responding to reviews.
5. Get Leads from Mobile Consumers
Did you know that consumers spend an average of three hours a day on their smartphones, and 86% of that time is spent in apps? If you’re not reaching out to customers with in app mobile advertising, you’re missing out on a way to target local consumers. Mobile in app advertising uses geofencing technology to show your ad to consumers when they’re within a certain radius, and they can take action, like contacting you or downloading a special offer, without ever leaving the app.
These are just 5 of the tips we covered in our webinar: 25 Digital Marketing Tips to Get More Local Customers in 2016. To view the rest of our tips, download our free webinar here, and visit our website for more information about how you can improve your marketing in 2016.