Since the rise of social media, celebrities are seemingly more open about their personal lives than in years before the existence of Twitter, Instagram, and Snapchat. Whether it’s sharing pictures from their exotic vacations or reaching out to fans in the comments, celebrities have developed a certain formula that leaves fans only wanting more. While it may not seem like your local business has a ton in common with these pop culture icons, you can learn a thing or two from the way they use social media to market their personal brand and connect with their fans. Below are six of the most important social media tips from celebrities that you can use for your business’ social media strategy.
Share Behind-the-Scenes Photos – Taylor Swift
— Taylor Swift (@taylorswift13) March 27, 2016
Taylor Swift regularly shows behind the scenes photos of her personal life, which often includes fun snaps of her squad, family, and cats. Businesses can take after the country-gone-pop star by sharing photos that offer a more personal connection with their fans and followers. Pictures that highlight the day-to-day routines of your employees that aren’t seen by the general public can be a big hit with your online community!
Engage With Your Online Community – Jimmy Fallon
— Fallon Tonight (@FallonTonight) April 15, 2016
Jimmy Fallon uses Twitter as a great resource to connect with fans of his late night talk show, The Tonight Show Starring Jimmy Fallon. In addition to actively engaging with his Twitter community, he uses the social channel to crowd source material for his show (example: Late Night Hashtags). Businesses can use social media to get feedback about their products and services, as well as share news and information related to the business. You can also use hashtags to engage with and grow your online audience.
Build Hype for Upcoming Events and Releases – Chrissy Teigen
A photo posted by chrissy teigen (@chrissyteigen) on
Chrissy Teigen has recently taken the social media world by storm by sharing her views on a variety of topics from politics to pregnancy to product endorsements. However, businesses should take after Teigen in building hype for upcoming events and releases, as she recently did with the release of her very own cookbook, Cravings. Teigen shared pictures while putting together her cookbook and cooking her recipes, and then posted about upcoming events and book signings. The way she engaged with her fans and got them excited about her release and corresponding events can easily be used when your business has events or new product releases.
Show Your Support for Others – Ellen Degeneres
— Ellen DeGeneres (@TheEllenShow) April 8, 2016
Ellen Degeneres often takes to Twitter to show her support for and give shout outs to her friends. And with more than 58 million Twitter followers, it’s no wonder she’s one of the most influential celebrities on social media. Brands can take after Degeneres by showing support for local businesses and community events in addition to what’s going on with your business. Find local partners, promote local events, or share your own positive experiences with local businesses to encourage your community to go local.
Raise Awareness for Important Causes – Emma Watson
— Emma Watson (@EmWatson) March 8, 2016
Emma Watson is a strong advocate for gender equality and uses social media to help raise awareness for this cause that’s so important to her. Businesses can use social media as a platform to share information about a charity, cause, or movement that’s important to them as well.
Don’t Use Social Media to Vent Your Personal Frustrations – Kanye West
On another note, I strongly dislike suit jackets. I used the word dislike because I hate the word hate.
— KANYE WEST (@kanyewest) March 23, 2016
We’ve seen Kanye West use social media to voice his frustrations with the world time and time again. Whether it’s just a strategy to get people talking about him or not, it’s best for businesses to keep negative feelings off the internet. Instead, share positive and inspiring messages with your followers.
Who are some of your favorite celebrities to follow on social media, and what lessons have you learned from them? Let us know in the comments below!