A Day in the Life of ReachEdge

ReachEdge process

We recently announced a new software-as-a-service offering, ReachEdge, a marketing system that helps local businesses acquire more customers from their online marketing. Today, many local businesses are using online marketing but don’t have systems in place to help turn all their leads into customers. In fact, most businesses are losing some of their valuable leads.

So, how does ReachEdge help? It combines a smart website with lead management software that work together and simplifies the process for businesses with its handy app and useful reminders, helping them turn more leads into customers. How, exactly? Let’s take a look at a day in the life of the ReachEdge system to see how local business owners can use it to get more customers. We’ll use the example of Bill, a cosmetic dentist using the ReachEdge system.

10:00 a.m.
SEO-Friendly Website Gets Discovered in Search

Bill knows how important it is for his site to show up in search results, so he has a ReachEdge smart website that’s optimized for his top business terms, like “cosmetic dentist” and “teeth whitening.” When a consumer, Sally, wants to find a cosmetic dentist near her, she turns to a search engine like Google and searches for dental services she’s considering. Because Bill’s site is optimized for those terms, it shows up in the search results, and Sally clicks on the organic link and visits the site.

A ReachEdge smart website helps your business rank in the organic search results with search-optimized copy and basic on-site SEO, including keyword-rich product descriptions, meta descriptions, tags, and images, so a consumer like Sally can discover your business and visit your website.

10:15 a.m.
Interesting Website Engages Visitors & Keeps Them On Site

When Sally lands on Bill’s ReachEdge website, she is wowed by a clean, professionally-designed site with easy-to-find information like hours, service area, and business details. Plus, the simple navigation enables her to find descriptions of services, video testimonials, and photos of happy, smiling patients that entice her to learn more.

Each ReachEdge website is built with beautiful design, clear information, and important elements that impress and engage site visitors and keep them from leaving your site as soon as they visit it. Because what good is an SEO-friendly website if your visitors can’t find the information they need?

10:25 a.m.
Conversion-Optimized Website Captures New Contact

Now that Sally is impressed with what she sees, she thinks that Bill’s dental practice is a great fit for her. She sees a compelling call to action, “Call Now for a Free Consultation,” at the top of his website that encourages her to contact the office. She makes the call and is greeted by a friendly receptionist who answers her questions and schedules her appointment.

ReachEdge websites begin with a design that’s optimized for conversions, featuring an easy-to-see phone number and email address right next to a prominent call to action. This makes it easy for prospects to know exactly what you want them to do so they are more likely to follow through with making a call, sending an email, or completing a Web form. ReachEdge also captures the details of every contact automatically and stores them in your contact list so you can follow up later.

10:30 a.m.
Mobile Alert Notifies Business of a New Contact

As soon as Sally’s call is completed, Bill receives an alert via his smartphone notifying him that Sally is a new contact. No matter where he is, he can review her contact details, listen to the call recording, and classify Sally as a sales lead.

With ReachEdge, lead management begins by alerting you to every new contact so you don’t miss an opportunity. And since ReachEdge records the entire conversation, you can easily review the call and classify the caller as an active or long-term lead for your business. ReachEdge automatically adds the lead information to your contact list so you can follow up with them later.

11:00 a.m.
Automated Email Impresses New Contact

Since Bill’s receptionist asked Sally for her email address and recorded it in the ReachEdge system, the business can now  connect with Sally via a follow-up email. Soon after calling the business, Sally receives an automated response email that thanks her for her call and for scheduling an appointment with Bill. She is impressed by the quick response, which reassures her that she chose the right cosmetic dentist.

Recording a contact’s email address in the ReachEdge system enables it to send automated follow-up emails that you can customize for your audience. Using an automated response email like a thank you or appointment reminder helps you stay in touch with new leads without ever lifting a finger, helping you create a great experience for your prospects that will turn them into loyal customers.

1:00 p.m.
Notification Reminds Staff to Call New Leads

It’s important for Bill to stay in touch with all his new leads in addition to Sally. He receives a notification that reminds him to call Karen, a new lead that contacted him two days ago. With the touch of a button, Bill calls Karen to let her know about a new teeth whitening promotion that is running.

Following up with new leads is a key component of lead management. ReachEdge sends daily notifications that remind you to contact your leads so you can offer them additional information about products and services, share new promotions, or answer any questions so they are more likely to do business with you.

3:00 p.m.
Lead Nurturing Automatically Sends Emails to Active Leads

In addition to automating follow-up emails, the ReachEdge system also sends automated emails to other active leads that have an email address recorded in the system and have been classified. A marketing email goes out to Bill’s active leads, sharing photos of happy patients along with a quote about what they love about his practice. Karen has been passively considering getting dental work for several months, and when she reads some of the testimonials from Bill’s past patients, she immediately calls back to schedule an appointment.

In addition to hot leads, ReachEdge keeps a pulse on leads who have contacted you or even scheduled a consultation, but have not yet committed to making a purchase. Because you can set up a series of marketing emails and timelines in the system, ReachEdge sends them to your leads automatically. Follow up emails that contain content like videos, client testimonials, and before and after pictures keeps your business top of mind with your leads so they remember you when they are ready to make a purchase.

5:00 p.m.
Mobile Report Shows the Marketing Source of Leads & Customers

Even after he leaves the office, Bill can still check his ReachEdge mobile app to see an overview of his most recent contacts and leads. He sees that organic search is bringing him the most new leads of all of his online marketing programs. He remembered that he is optimizing his website around his new teeth whitening promotion. Since it doesn’t cost anything to post a Facebook update, he decides to also share the promotion on his Facebook page to help drive more traffic from that site.

Since ReachEdge captures the marketing source of leads and customers, it’s able to provide details about how people are discovering your business. This snapshot shows you how effective each of your sources is at bringing new customers to your business. With this information at your fingertips, you can make decisions about where and how to spend your marketing budget, so you get more from the marketing tactics that are the most effective and improve others.

With a smart website, lead management software, and an easy-to-use mobile app, ReachEdge works every day to help local businesses like yours acquire more leads and customers. Learn more about ReachEdge to see how it can help your business.

Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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