According to a new report by Vistaprint, almost half (46%) of “microbusinesses” are using social media for marketing. Vistaprint defines microbusinesses as local businesses with 1-10 employees, and MarketingProfs states that these account for about 95% of all U.S. businesses, in all totaling about 26.5 million.
The survey by Vistaprint, which surveyed 1,110 microbusinesses, found that 79% of these businesses say marketing is a major factor for success in their business, and while many still use traditional direct marketing (40%), many are shying away from traditional marketing channels.
According to the report:
- 66% have no interest in Yellow Pages
- 59% have no interest in TV, radio, and newspaper
Digital channels such as online advertising and social media marketing appeal to these microbusinesses, the company says, because they are lower in cost and easier to use to generate growth.
How is your business using social media or other marketing channels to generate growth? Let us know by leaving a comment!