Prepare Your Paid Search Strategy for the Holiday Season

The holiday season is an exciting time for consumers and business owners. When November rolls around, shopping patterns change as consumers take advantage of the best deals around Small Business Saturday, Black Friday, and Cyber Monday. According to Salesforce Commerce Cloud, half of all holiday shoppers were done by December 3 in 2017.   So, how are you preparing to grab the attention of those shoppers during November and December of this year? Before implementing last year’s online advertising campaign, you…

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Write the Perfect Holiday Text Ads With These 3 Tips

It’s that time of year again! The fall candles have been lit, pumpkins are seen outside of almost every grocery store, and Christmas music will start playing in every mall shortly after Halloween. The holiday season has arrived, and shoppers will soon be crowding a very popular place to make their purchases – the internet. Whether they’re looking for a specific item on a wish list or scrolling through their search engine results page (SERP) for inspiration, put your business…

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3 Types of Businesses That Should Run Instagram Ads

The widely-known mobile sharing network of Instagram has grown rapidly since its launch in 2010. It started off as a simple photo sharing app and grew to include a 24-hour story feature, IGTV, engagement tools such as polls and swipe up links, and so much more. According to Statista, there are currently 800 million active Instagram users (and it’s only going up from there). So, are you taking advantage of putting your ads on this rapidly growing platform? There are…

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Click This: Fuel Your Social Media Engagement with These Tips

Social media is all about making connections, updating others on what’s happening in your business, and sharing information that your followers want to see. But in order to grow your business, sharing on social media shouldn’t be a one-way street. Are you wondering how to increase engagement on your page but don’t know where to start? Here are five tips for helping you increase your business’s social media engagement. 1. Know that Your Current Audience Matters Do you find yourself…

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