Google to Roll Out New Text Ad Format

Google has just announced they will be expanding the text ad format for AdWords in order to better optimize text ads for mobile devices. The result will be a new, second headline and nearly 50% more space for ad copy overall. This will give business owners using AdWords more room to highlight their products, services, and promotions. What Will the Updated Format Look Like? The main change that Google is making is adding a new second headline and greatly expanding the characters available…

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Why Quality Score Matters When Choosing a SEM Partner

For local business owners using search engine advertising, Quality Score can be one of the most confusing campaign components. To add to the confusion, there is a lot of speculation and misinformation, along with differing opinions about how to increase your campaign’s Quality Score and whether or not Quality Score is important to your advertising success. Read on to learn exactly what Quality Score means and the importance of working with a search marketing partner with a focus on achieving…

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3 Critical Franchise SEO Tips from GIFA 2015

franchise SEO website tips

I recently attended the 3rd annual Google International Franchise Assembly (GIFA) at Google’s Mountain View California campus on May 7 & 8, 2015. I was offered the chance to co-facilitate the SEO breakout sessions and speak to franchise marketing leaders about SEO best practices for franchises, along with my co-facilitators Andrew Beckman of Location3 and Michael Bunn of Scorpion Design. Franchise marketers face unique challenges in trying to drive brand consistency and user experience across a large number of local franchisees….

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How To: Create Awesome Keywords for Your Paid Search Campaign

Search advertising keyword tips for SMBs

For most local businesses, building a search engine advertising campaign that performs well is an important online marketing goal. And understanding what types of keywords and search queries work best for your type of business is key to getting the most value from your advertising budget. And one of our goals at ReachLocal is to create paid search campaigns that perform well for our clients. Here are a few search advertising keyword tips we’ve learned from setting up and managing…

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