Make Leads Fall in Love With Your Website: 4 Tips

Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips. Create Simple Design & Organization Make sure your…

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Do You Know These YouTube Stats?

Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these awesome statistics that show the power of YouTube: Who’s Watching YouTube & Where? YouTube is no longer solely for younger generations. These stats show that people across the board are watching YouTube,…

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4 Ways to Make Leads Fall in Love with Your Business

With the rise of the internet and smartphones, digital access has been changing consumer behavior. Local businesses often have to compete with well-known, national brands without exceeding marketing budgets. But consumers want to support local, so here are four easy ways for you to create a marketing plan that sticks to your budget and gets customers to fall in love with your business. 1. Build Your Story & Brand Today, many consumers are interested in the values businesses represent, and…

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Local Search Advertising Tips You Need to Know

Whether you’re a local business or a national brand, your marketing plan should definitely include paid search advertising. Paid search can get complicated, and with the constant changes and search engine updates, reevaluating your digital strategy can seem overwhelming. So, we’ve taken it back to the basics of paid search with some essential tips you need to know. 1. Keywords are Key Keywords are the core of paid search. It’s extremely important to consistently research which keywords your customers are…

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Topics vs. Keywords: What’s More Important in SEO?

Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. Let’s dig into why using both strategies can help your website’s organic search results. Google is constantly updating its algorithm to make sure searches are relevant to consumers. That’s key here – it’s all about solving for what searchers are looking for when they’re using search engines. Keywords are…

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Why Leads Give You the Cold Shoulder & What to Do

You spend a lot of time and money driving leads to your business. But if you aren’t turning those leads into customers, you’re not getting a return on investment. Converting leads isn’t always as easy as producing them, and many business owners have the shared pain point of having leads go cold after the initial inquiry. So, why do leads give you the cold shoulder, and what can you do about it? I’ve found there are often recurring themes for…

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Phone Call Management 101: 5 Tips You Need to Know

Do you know how your staff is performing on the phone? If you didn’t immediately know how each of your staff members perform on the phone, including what their strengths and weaknesses are, you may not be managing your phone leads to their full potential. Your customer’s experience with your business when they call can make or break a sale. And guess what? Your competitor down the road is wooing those same business opportunities on the phone. Standard phone processes,…

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How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target….

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Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, so make sure your staff is prepared to set the appointment on every single call so no sales opportunities are slipping through the cracks. Here are some easy tips and tricks to implement at your business today to turn your callers into customers. Build Rapport Tone is easily conveyed through…

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