Raise Your Hand if You’re Confused by SEO

As a local business owner, you’ve probably had someone tell you that you need SEO and that it’s the only way to show up on search engines. Some people may even suggest your business will ultimately fail without practicing proper SEO tactics. So you say to yourself, “Self, we need SEO.” And then you say to yourself, “What the heck is SEO?” Well, don’t worry, you’re not alone. Many local business owners know they need SEO but haven’t the slightest idea…

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9 Elements of Text Ads That Convert

It can be frustrating to write your text ads when there’s a limited space to express all the awesome things about your business. But, with a bit of creativity and a few simple tricks, you can write winning text ads to gain more leads from your PPC campaign. Here are nine elements of text ads that can help you convert more searchers into customers: 1. Get Detailed with Ad Extensions Paraphrase what your business does instead of trying to list every…

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5 Google AdWords Ad Extensions You Should Be Using

Did you know you can add ad extensions through Google AdWords? Ad extensions are free tools that can help you entice local searchers to click your ad and become your customer. Here at ReachLocal we use ad extensions in many ways to improve our clients’ search engine advertising campaigns, and I’ve created a list of our top five Google AdWords ad extensions, what they can do for you, and how to use them within your search engine advertising campaign. Review…

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How to Create Landing Pages Search Engines (and Leads) Will Love

Your landing page can make or break the success of your PPC campaign. Throughout the life of your campaign, search engines crawl your website and use a combination of automated tools and real employees trained to assess your landing pages. If these automated tools and professionals think that your landing page offers a poor user experience, you may see lower quality score, a lower ad position over time, and the search engines may prevent your ads from showing as often as you’d like or…

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3 Reasons to Keep Your Marketing Budget During the Holidays

The holidays are the most wonderful time of the year…for some. For others, the holidays may mean the slow season is here. If your business slows down during the holidays, you may think of cutting your digital marketing budget, or even worse, stopping your campaigns all together. While your digital marketing campaigns may seem like something you can turn on and off like a light switch, this isn’t the case, and stopping your campaigns sporadically throughout the year can be…

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