Your online reputation is important for your business for a number of reasons. For one, nearly 97% of consumers say they read online reviews about local businesses1. Additionally, reviews regularly show up in local search results, and 90% of consumers have said positive reviews influence their purchasing decision2. And while many small businesses fret over receiving a negative review or one they feel is unfair, research from Yelp shows that most people who write reviews actually leave good reviews. In…

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How Will Your Business Stand Out During the Holidays?

Do you shudder at the thought of another holiday season where your business is competing with the big budgets of major retailers and brands? If you’re like many local business owners, the holiday season might be less merry and more stressful as you try to compete with major brands and the hustle and bustle of the festivities for the attention of harried customers. Even if you don’t sell traditional holiday wares, you need to have a holiday marketing plan in…

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How It Works: In App Mobile Advertising [Video]

The rise of mobile has opened up new opportunities for getting ads in front of consumers, especially inside of mobile apps. Over 88% of time spent on smartphones is spent using mobile apps, making this a great place to get seen where your audience spends their time. And, with the ability to target consumers when they’re near your business with timely, actionable ads, you can not only reach consumers but also entice them to take action. Watch this short video…

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Are You Making These Common Website Mistakes?

As the old saying goes, “you only get one chance to make a first impression.” Your website is often the first impression that consumers get of your business, and since 85% of consumers will abandon a site if it’s poorly designed, that first impression can be critical for growing your business. So, how do you know if your website is making the right impression and helping you turn visitors into leads? In our next webinar coming September 16, we’ll cover…

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Tips for Responding to Negative Reviews from Our Webinar with Yelp

Earlier this month, we hosted a joint webinar with Yelp to talk about best practices for managing online reviews and the impact those reviews have on your SEO results. On the webinar, Darnell Holloway from Yelp outlined a great method for dealing with negative reviews called “Stop, Drop, and Roll.”   Stop: Don’t respond immediately to a negative review. A good rule of thumb is to sleep on it. Waiting to respond gives you time to calm down and compose…

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Top Questions You Asked During the Webinar “Why Mobile Matters”

We recently held a webinar titled “Why Mobile Matters to Local Businesses,” which covered trends in mobile marketing and tips for creating a strong mobile presence. The content sparked some great questions from the audience, and following are some of the questions we fielded on the webinar.   Should the mobile version of our website contain only key pages or the whole site? When advertising in mobile apps, is it best on the “free apps” or the paid apps? How…

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5 Key Elements Every Mobile Website Should Have

There’s no doubt you’ve been hearing about the rise of mobile usage among consumers, especially when it comes to searching for local information. Consumers now spend over 3 hours a day on their smartphones, and 87% of smartphone owners say they use a search engine on their smartphone at least once a day. In addition, in a move called “Mobilegeddon,” Google recently announced that they would not prioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site…

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Expert Tips: Using Reviews to Improve Your Local SEO

Love them or hate them, online reviews play a huge role in how consumers buy from local business. In fact, nearly 97% of consumers say they read online reviews about local businesses1 and 90% say positive reviews influenced their buying decisions2. So, how can you manage reviews and ensure your online reputation has a positive impact on your bottom line? Join Yelp and ReachLocal on August 12, 2015 for an exclusive joint webinar: Navigating the World of Small Business Reviews…

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Why Mobile Matters for Local Business & Expert Tips [Webinar]

Consumers today spend more than 3 hours per day on smartphones and over 85% of them consider their mobile devices to be a central part of everyday life. Smartphones provide consumers with constant access to the Internet, resulting in a shift in the way they search for and discover local businesses. This shift has even prompted Google to update its algorithm to emphasize mobile-friendly websites in mobile searches in what was dubbed “Mobilegeddon.” In our latest webinar coming up on…

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Can You Close More Sales with a Smart Website? [VIDEO]

How smart is your website? Does it collect and store information about each of your leads – even if they call you? Does it help you close more sales by reminding you and your staff to follow up with qualified leads? Can it send automated marketing emails that keep you top of mind with interested prospects? And most importantly, does it tell you which of your marketing sources gets you the most customers? What if your website could do all…

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