Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first…

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5 Stats That Prove Your Business Needs Video Marketing

Does your business include video content as part of its marketing plan? Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. Check out these informative statistics about how your business should have a video marketing presence in your campaign strategy. Why Are Businesses Using Video Marketing? Video marketing is no longer a cutting-edge extravagance for large corporations. It’s time to evaluate how your brand will benefit…

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3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results….

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Out of Office: How to Keep Business Going & Leads Coming In

Are you going on vacation this summer and worried about how your business will get new leads while you are soaking up the sun? If you have the right strategy in place, you won’t have to worry about staying top of mind with potential customers while you’re out of the office. Enhance your digital marketing strategy to keep leads coming in while you are “Livin’ la Vida Loca” this vacation season with these tips. Targeted Email Marketing Email marketing is…

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Summer’s Approaching! 4 Tips to Amp Up Your Social Media Strategy

Summer will be here before you know it, and now is the perfect time for your business to get creative online while school is out and vacationers come rolling into town. Whether you are a service business, healthcare provider, or auto dealer, it is important to have a clear, consistent social media strategy. We know it can be easy to give into negative marketing habits that can hinder your business, but don’t worry too much; take a deep breath of…

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How Can YouTube Advertising Help Your Business? [Infographic]

In this day and age, it is imperative to reach potential consumers where they are spending most of their time, which is online. Over 1.3 billion people visit YouTube for entertainment or to find information, and fortunately, there is a marketing tactic that enables businesses to reach those prospective buyers there: YouTube advertising. YouTube advertising allows your video advertisements to reach your target audience whether they’re on desktop or mobile. Check out our infographic below to see how YouTube advertising works, and…

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How to Use Customer Feedback on Social Media to Improve Your Business

Social media offers unprecedented marketing opportunities for businesses of all sizes, yet many businesses miss one of the biggest improvement opportunities available through social media: Customer feedback. Don’t let negative comments affect your business’s morale, instead learn from these tips on how to change contrary opinions into positive, strategic change. Take Action on Customer Feedback Polls conducted by Twitter show that customer service requests made through Twitter have grown by more than 250% in recent years, and customers expect a…

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3 Ways Wearables are Impacting Local Marketing

Throughout the past few years, many tech companies have jumped on the wearable device bandwagon ranging from watches, glasses, and even wedding rings. Tracking everyday data was already getting more convenient through the use of smartphones, but with the rise in wearables, businesses have the opportunity to collect more data than ever about their potential customers. How will these developments change your business’s marketing strategy? Are you targeting consumers in the best way possible — through the items that they…

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How to Build Your Personal Brand Online

You know that building a comprehensive web presence is important for businesses. But what about for you personally? Social media websites such as Twitter, Facebook, and LinkedIn are all great places to build a personal brand no matter what industry you work in, and it’s important to take inventory of what your personal social sites look like since they can easily show in search engine results pages when someone searches for your name. Be sure you stand out in all…

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What is YouTube Advertising & Why Do You Need It?

With over 1.3 billion users and each user spending an average of 40 minutes per day on the site, YouTube is a prime platform for advertising your business. Especially when you know that YouTube attracts about one-third of all people online. But what is YouTube advertising and how does it work? What is YouTube Advertising? YouTube advertising enables your video ad to be shown to visitors before they view their intended video. Think of the last time you viewed a…

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