Bickford Senior Living Case Study: 3 Important Online Marketing Lessons

ReachLocal's SEO Services

Bickford Senior Living’s 50 locations around the country provide a family environment for senior residents who can no longer live alone. A longstanding ReachLocal search engine advertising customer, Bickford wanted to drive more leads through their website rather than relying on lead aggregators that provide the same lead information to multiple assisted living facilities. However, Bickford’s new website wasn’t showing up in organic search results, so they turned to ReachLocal for help with search engine optimization (SEO). Within four months,…

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3 SEO Tips Every Multi-location Business Needs to Know

3 SEO Tips Every Multi-location Business Needs to Know

Some local businesses operate as part of a franchise system, as a brand licensee, or underneath a corporate structure with many locations across a country or region. As with all other businesses, high organic search engine rankings resulting from search engine optimization (SEO) can be a profitable driver of traffic to your website or blog. All the basics of SEO still apply, but franchises and multi-location businesses face additional challenges. So, here are three key tips for increasing your local…

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Many Locations, One Solution: Improving Search for An Educational Business

Nobel Learning Communities Case Study

Small businesses aren’t the only businesses that can benefit from localized advertising. Some large businesses that operate under a franchise model or have a corporate structure with many locations across a country or region can benefit, too. While it’s certainly possible to manage search engine marketing for multi-location businesses internally, the complexity and time requirements are daunting. For example, some of the challenges of managing search engine marketing across multiple locations include: Managing multiple keywords and local terms for each…

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