Get Straight A’s with These Back-to-School Marketing Tips

A new school year is right around the corner – school supplies are being purchased, backpacks are filling up with books, and lunches are being planned and packed. Is your marketing strategy going to make straight A’s this year? Here are three back-to-school marketing tips to keep in mind this school year. Invest in a Mobile Marketing Strategy Did you know that back-to-school sales are typically taken advantage of at higher rates on mobile devices? “Around 60 percent of parents are…

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3 Basic Tips for Creating a Successful Search Advertising Campaign

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where do you start? Search engine advertising is the perfect foray into the world of online advertising because it allows you to target local customers quickly and efficiently. Here are three basic local advertising tips for creating a successful online search advertising campaign that gets you in front of your target audience. 1. Know the Importance of a Good Quality Score Quality Score is…

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3 Ways Combining Search Advertising + SEO Enhances Your Digital Marketing

Many people look at search advertising and SEO as two separate marketing strategies. And, while they do yield different results and can help you reach different goals, there are many ways that your search advertising and SEO efforts can complement each other and lead to a more successful strategy online. Here are three ways using search advertising and SEO can enhance your digital marketing. 1. Increase Brand Awareness Combining search advertising and SEO provides extra exposure on the search engine…

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How To: Build a Better Mobile Marketing Strategy for Your Business

In the world of digital marketing, the shift from desktop to mobile has skyrocketed. According to Yahoo, the average time an individual spends on a mobile device is about 4 to 5 hours a day, and Google reported that more searches take place on mobile devices than computers in 10 countries including the US and Japan. With today’s mobile technology constantly on the rise, smartphone searches are becoming the dominant way that people look for your business. Does your marketing…

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Break These 3 Habits to Improve Your Social Media Strategy

Creating and executing a social media strategy is essential for your business to succeed in today’s digital world. Using social media sites like Facebook, Twitter, and Google+ is a great way to connect with your audience online – but because each social media site reaches a different audience and can be used to attain different goals, it’s important to vary your strategy across all of your social channels. Break these three social media strategy habits to help you get more…

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