ReachLocal Joins the Gannett Family #poweringLOCAL

This week, we are celebrating ReachLocal joining Gannett, and we are very excited about all that is to come! Gannett’s focus on local has been a vital part in helping local communities grow and thrive. Together we are looking forward to #poweringLOCAL with the best news, information, and digital marketing for local communities and businesses. Across the globe this week, ReachLocal is celebrating this momentous occasion, and we wanted to share some of our celebrations with you! We’ll continue to…

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ReachLocal Joins Gannett

ReachLocal started in 2004 with the mission of helping local businesses grow. First with the introduction of ReachSearch and growing to become a total digital marketing system, we are now a leader in the space putting digital media solutions and services to work to help over 16,000 customers on five continents. The partnership we have with our customers has been crucial in giving us the feedback and insights to develop our award winning solutions and achieve the successes we have…

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ReachLocal Offers New Facebook Retargeting Capabilities

ReachLocal offers Facebook retargeting

Stay in front of your customers and engage potential new customers with Facebook retargeting. ReachLocal recently launched ReachSocial Ads, a robust Facebook advertising solution that helps local businesses maximize their Facebook marketing efforts by providing News Feed advertising at an affordable cost. One unique feature of Facebook’s advertising is the ability to reach new and expanded audiences through extensive targeting options in order to drive leads, awareness, and engagement for your business. But often, creating a highly niche target audience…

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Yelp Expands Advertising Partnership with ReachLocal

ReachLocal Amongst First Partners to Sell Yelp Ads Today, ReachLocal was named as one of the first Yelp partners to be authorized to sell Yelp’s on-platform cost per click advertising product to local businesses. The partnership was announced during the Street Fight conference in San Francisco. Yelp’s Senior Vice President of Business & Corporate Development, Chad Richard, shared the exciting news during his keynote at the industry event. “We are thrilled to continue to deepen our partnership with Yelp and…

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ReachLocal Wins 2016 Confirmit ACE Awards for Customer Experience

We are excited to announce that ReachLocal has won two 2016 Confirmit ACE (Achievement in Client Experience) Awards. ReachLocal was recognized for Innovation in Customer Engagement and in the Overall Business Impact category. This is the second year in a row that ReachLocal has been recognized with a Confirmit ACE Award. These awards highlight ReachLocal’s dedication to listening to our clients and driving change across our business through our Voice of the Customer Program, which tracks metrics related to product…

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ReachLocal Wins Stevie Award for In App Mobile Advertising Solution at the 2016 American Business Awards

We are excited to announce that ReachLocal has yet again won an award at the 2016 American Business Awards! Our ReachDisplay InApp™ mobile advertising solution won the Bronze Stevie® in the “Business-to-Business Products” category on May 2, 2016. ReachLocal’s ReachDisplay InApp helps businesses like yours harness the power of mobile by showing compelling, interactive in app ads to consumers using mobile apps near your business, so they discover you and are more likely to buy. “New mobile marketing technologies like…

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ReachLocal’s Facebook Advertising Solutions Now Available

With over 156 million Facebook users, and 75% of businesses already using Facebook to market their business online, advertising on Facebook is something local businesses can no longer afford to miss out on. We recently introduced ReachSocial Ads™ – a robust Facebook advertising solution that helps local businesses capitalize on the vast opportunities Facebook provides through paid advertising. In fact, our Facebook advertising solutions are already helping ReachLocal clients reach new audiences on Facebook, re-engage existing fans and followers, and…

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ReachLocal: Reverse Proxy Does Not Affect Your Site’s Organic Rank

  One of the elements that makes the ReachLocal platform powerful is our ability to track the conversions (phone calls, emails, web forms, etc.) generated by the advertising campaigns we run for our clients.  We do this through our patent-pending technology based on a Reverse Proxy architecture. Over the years, some people have commented online making incorrect claims about our Reverse Proxy technology.  One persistent rumor claimed that it “mirrors” an advertiser’s website. It doesn’t, which we outlined in an earlier blog post. But there have also…

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The Secret to Getting the Most from Your Marketing Budget

With so many different marketing opportunities in today’s world – paid search, social media advertising, SEO, etc. – it can be hard to determine what’s really working for your business. You may often wonder, “Where is my marketing budget actually going? What’s working? What’s not?” And many local businesses have the same concerns. A recent MediaPost article entitled: “SMBs: Is Your Ad Spend a Waste of Budget?” touches on the same kinds of questions: Where is your marketing budget going…

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Google Confirms Sidebar Ads Being Removed: What You Need to Know

Recently Google has confirmed that the search engine has removed right-hand sidebar ads from its desktop search engine results pages. But, what exactly does this mean, and how will this change impact paid search advertising campaigns? What We Know Google will no longer show ads to the right of its desktop search results pages for most types of searches, essentially mimicking the way its results appear in mobile search. Product Listing Ads will continue to be shown above and on…

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