Marketing in student housing presents some unique challenges. First, you have a very niche demographic target. And second, unlike in traditional multifamily communities, the leasing season for student housing revolves almost entirely around the school year. That means that if you don’t meet your leasing quotas by the time housing decisions for the next school year are finalized, you may wind up with vacant units for the next 12 months. In some markets, this can be a tight window of…
Google releases update after update hoping to improve the search experience for their users. Other search engines follow suit. And the more local-focused they become, the more important it is to make sure you are managing your local listings so that you can make sure you are found by prospects in their moment of need. But where to start? Here are five tips to make local listings management more manageable. 1. Get Your Business on the “Big Hitters” There are…
Social media is a marketing buzzword that isn’t going away, but it is always changing. First, there was MySpace, then Facebook, then Twitter, and it seems every time we blink a new, innovative platform like Periscope or Snapchat joins the scene. Even so, for the better part of the last decade, Facebook ruled social like Google ruled search. But in the last year, a new trend has emerged. Teens and young adults are leaving Facebook as the social network’s popularity grows…
Each month, more than 1.5 billion logged in users visit YouTube.com. To put that in perspective, according to the United States Census Bureau, the estimated population of the US is 325.7 million. That means that nearly five times the number of people that live in the US have an account and are actively watching content on YouTube. What does that mean for you? In a nutshell, as a local business looking to get in front of prospects, it means that…
On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad spend is on the rise, too. A recent study confirms that by 2019 72% of all ad spend will be geared towards mobile. So what…
It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one…
You’ve done it. You’ve finally got a marketing program that works! Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. Your marketing can bring you leads, but it typically can’t close business by itself. Once leads contact…
It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in 3 chance they will make a purchase. So how can you make that happen? Here are six ways you can use digital marketing to drive…
Every local business has experienced it: You look out your window, and just down the street, your competition has moved in and is eyeing your customers. If you’re an established apartment community and new construction signs start going up in your neighborhood, it’s time to start thinking about what you’re going to do to maintain a competitive advantage. There are a lot of things to consider like pricing, product, and customer experience. But, one way to stay on top of…
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Sara Monzingo