With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 24 and your plan (likely) in…
SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics. 1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most…
Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…
National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind…
What’s better than the RV lifestyle? For ReachLocal client Ontario RV Dealers Association (ORVDA), the answer is nothing. The ORVDA represents over 100 RV dealers in the Ontario area and holds five major consumer shows each year. They live and breathe RVs. Which doesn’t leave a lot of time for marketing. So, when they decided it was time to find a more efficient and effective way to market their tradeshows, they turned to ReachLocal to run a comprehensive digital marketing…
It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…
How do you find new businesses when you’re on vacation? If you’re like most people, you search on your phone for specific types of businesses near you. In fact, from 2014 to 2015, “near me” searches increased 130%, with 88% of those searches happening on mobile devices. With summer and summer vacations right around the corner, it’s the perfect time to start preparing to attract vacationers who may be searching for your business when they’re visiting your area. Here are…
In a recent study shared by the Local Search Association, it was reported that nearly 97% of small- and medium-sized businesses are running some form of DIY marketing. This means that the majority of SMBs are doing some or all of their marketing themselves. Forbes outlined the top 10 problems that keep business owners up at night, and marketing their businesses didn’t even make the list. But, a quick Google search for “top local business marketing challenges” shows an array…
When you think of YouTube ads, you probably think about watching highly-produced mini commercials from large, big-budget brands before moving on to your intended video. But, recently it’s become easier than ever for all sizes of businesses to advertise on YouTube. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. YouTube is a much more accessible advertising channel than it used to be. And with numerous audience targeting capabilities, tracking of how…
One of the things we love at ReachLocal is helping our clients reach the people who need them. So, it was exciting when we partnered with Community Hospice of Texas to help them reach more patients through online marketing. Community Hospice of Texas has been setting the highest standards for home-based and community healthcare in the Dallas/Fort Worth and Waco, Texas, areas since 1996. Their goal is to help more patients in the communities they operate in, but they wanted…
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Stephanie Heitman