Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.
Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer…
In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than…
The Facebook News Feed can seem like a mysterious place. Why do you see the posts, pictures, and videos that you see? And how can you make sure that consumers are seeing your business’s posts on Facebook? Here, we explore some secrets of the News Feed and how you can use that information to better tailor your Facebook marketing strategy. Three “secrets” of the News Feed include: The News Feed is Facebook’s top feature.Links and video outperform any other content…
It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…
At ReachLocal, we’re proud to work with a number of amazing interns throughout the year looking to get more experience in the digital marketing field. One of our interns, Meha Mandhana, was kind enough to sit down with us to talk about her experience interning with the SEO team in our Plano office. Hi, Meha! Thanks so much for your time today. Why don’t you start by telling us a little bit about yourself? I am currently wrapping up my…
Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. Here are a few tips that can help you…
So often we get bogged down in our day to day and don’t take the proper time to grow and develop in our professional or personal lives, and that can be even harder for business owners who already have limited time for themselves. Podcasts are a great way to get that dose of inspiration, advice, and storytelling we need to continue learning and growing in a condensed amount of time while doing other things – like walking the dog, updating…
The internet has become the go-to destination for holiday shoppers. They use it to research businesses or products, make purchases, and more. So, it’s the ideal time to make sure your online presence is in tip-top shape so prospects looking for your products and services see only the best about your business. And, it’s never too late to make sure your business is prepared! Update Your PPC Campaigns with Your Latest Offers One of the first ways prospects may interact…
With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 24 and your plan (likely) in…
SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics. 1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most…
Stephanie Heitman
