How Do I Sign Up for Small Business Saturday?

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved. So, you may be wondering, “How do I sign up for Small Business Saturday?” Well, the short answer is you don’t have to sign up for anything to participate! Getting involved with Small Business Saturday…

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SEO vs. PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two. Let’s walk through some key differences between SEO and PPC to help you determine which is best for meeting your marketing goals. What Is…

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Online Reputation Guide: Managing, Monitoring & More

Do you know how your business looks online to consumers searching for your products and services? If you have a poor online reputation, you may be losing customers to your competitors. Consider these stats: 81% of consumers research online before buying. 56% of consumers say search engines are the top source they use to look for reviews about businesses. 90% of consumers say online reviews influence their purchase decisions. So, we know that online reputation matters, but with so many…

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The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which…

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Case Study: New York Healthcare Client Grows Their Practice with ReachLocal

What do you get when you mix SEO, Facebook advertising, search advertising, and lead management? For one doctor, this combination of digital marketing solutions managed by ReachLocal resulted in incredible success, including a 400% increase in leads and a 69% reduction in cost per lead. Mitchell Medical Group, a ReachLocal New York client, was focused on marketing their practice through traditional tactics but found they were having a hard time tracking results and wanted to get online, where they knew…

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Video: Why You Need SEO Now

SEO is extremely important for local businesses. With more and more consumers conducting searches before they make purchasing decisions, you can’t afford to ignore the power of search engines. And, aside from paid search, there’s no other strategy that increases your chances of getting found on search engines like Google, Bing, and Yahoo when consumers search for your products and services. Watch this ReachLocal video to learn five reasons you need to invest in an SEO strategy now: Read the…

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Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too many local businesses focus on keyword reports to measure the success of their SEO strategy. Keyword reports only tell you where your business…

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Digital Marketing Trends & Strategies to Fall For

When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. Take social media, for example. In just two years, from 2014 to 2016, social media marketing and advertising budgets doubled. What started as an opportunity for larger businesses and brands has expanded into the local space, with millions of local businesses now active on…

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Steal These 5 Digital Marketing Tips from Social Media Influencers

Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social media influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called influencer marketing. Essentially, influencers act as brand spokespeople by touting the benefits of a product or service, but they do so in a way that’s non-threatening…

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Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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