Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which…
Many of us think of Black Friday as essentially the kick-off date for the holiday shopping season, but did you know that consumers actually begin their shopping well before then? In fact, nearly 40% of consumers begin their shopping before Halloween. Almost a full month ahead of Black Friday! So, in order to capture these shoppers, you need to start thinking about your 2020 holiday marketing strategy right now. We know, it’s weird to think about the holidays when we…
Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. Here are a few tips that can help you…
As we all adapt to these changing times, many business owners are (rightly) concerned with what they can do now to keep their business running until the COVID-19 pandemic subsides. When there’s so much going on, it can feel paralyzing and scary. So, here are some things you can do right now to help your business adapt to what’s happening around us today. 1. Update Your Website Our situation is changing daily. Businesses that were open yesterday are closed today, and consumers will likely…
As I sit here in my makeshift home office trying to navigate a healthy balance between work, keeping up with the news, and figuring out which song I like washing my hands to best, I can’t help but think what an interesting opportunity there is to see how companies respond to crises in real-time. We can take what we’re seeing from how real companies are reacting in a time that feels uncertain, and frankly, a bit scary, and maybe learn a…
As many businesses are moving to a largely remote workforce during the recent pandemic, some employees are experiencing a prolonged work from home situation for the first time in their careers. Thoughts of working on the couch in your PJs, no commute, and cuddling with your dog while you respond to emails dance in your head, but then the reality hits, and you might get kind of bored or stir crazy and yearn for those little chat breaks you get organically…
We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…
One of the major frustrations we hear from local businesses time and time again is around knowing what aspects of their marketing is actually working to impact ROI. This is especially true for businesses just starting out in general or taking the first steps in the digital marketing realm after years in business. When you’re new to the game, it’s hard to understand the rules. So, from our perspective, the best thing any business owner can do is take the…
Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer…
In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than…
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Stephanie Heitman