National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind…
What’s better than the RV lifestyle? For ReachLocal client Ontario RV Dealers Association (ORVDA), the answer is nothing. The ORVDA represents over 100 RV dealers in the Ontario area and holds five major consumer shows each year. They live and breathe RVs. Which doesn’t leave a lot of time for marketing. So, when they decided it was time to find a more efficient and effective way to market their tradeshows, they turned to ReachLocal to run a comprehensive digital marketing…
It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…
How do you find new businesses when you’re on vacation? If you’re like most people, you search on your phone for specific types of businesses near you. In fact, from 2014 to 2015, “near me” searches increased 130%, with 88% of those searches happening on mobile devices. With summer and summer vacations right around the corner, it’s the perfect time to start preparing to attract vacationers who may be searching for your business when they’re visiting your area. Here are…
In a recent study shared by the Local Search Association, it was reported that nearly 97% of small- and medium-sized businesses are running some form of DIY marketing. This means that the majority of SMBs are doing some or all of their marketing themselves. Forbes outlined the top 10 problems that keep business owners up at night, and marketing their businesses didn’t even make the list. But, a quick Google search for “top local business marketing challenges” shows an array…
When you think of YouTube ads, you probably think about watching highly-produced mini commercials from large, big-budget brands before moving on to your intended video. But, recently it’s become easier than ever for all sizes of businesses to advertise on YouTube. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. YouTube is a much more accessible advertising channel than it used to be. And with numerous audience targeting capabilities, tracking of how…
One of the things we love at ReachLocal is helping our clients reach the people who need them. So, it was exciting when we partnered with Community Hospice of Texas to help them reach more patients through online marketing. Community Hospice of Texas has been setting the highest standards for home-based and community healthcare in the Dallas/Fort Worth and Waco, Texas, areas since 1996. Their goal is to help more patients in the communities they operate in, but they wanted…
With Valentine’s Day right around the corner, we wanted to know how consumers were shopping for their loved ones and how those shopping habits impact local businesses. So, we surveyed 265 consumers all about their Valentine’s Day shopping plans and preferences. We asked how they shop, what kinds of gifts they like to give, what turns them off from a business, and more, and we found some interesting results. Check out the infographic below to learn the surprising Valentine’s Day…
What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more…
We caught up with one of our multifamily clients, Pinnacle, to talk about their experience working with ReachLocal for digital marketing solutions. Pinnacle first partnered with ReachLocal for search engine marketing, then later expanding to Facebook advertising, geofencing, and retargeting. These solutions now work together to help Pinnacle reach prospective renters that are actively searching for properties on search engines and social media. See what Jennifer Staciokas, Senior Vice President of Marketing & Training at Pinnacle, has to say about…
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Stephanie Heitman