Does Social Media Impact SEO?

One question that we’re often asked is whether or not social media impacts SEO. We know that both SEO and social media marketing are important aspects of digital marketing because they can both help you get found online, but the goals of each are fundamentally different. Social media helps you connect with your existing audience, and in the case of social media advertising, reach and engage with new audiences on social platforms like Facebook and Twitter. SEO, or search engine…

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Video: What’s the Difference Between Search Advertising & Display Advertising?

People often confuse the value of search advertising and display advertising in their marketing mix. Both are forms of online advertising, of course, but there are a number of differences between the two, including who they target, where they appear online, their objectives for your business, and their role in the buying journey. So, watch our quick video to learn the differences between search and display advertising and why you really need both for a successful digital marketing strategy: As…

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7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

Digital marketing is constantly evolving and changing, with new trends and tactics emerging each year. Whether it’s AI, voice search, or digital assistants, we wanted to know what experts think are most impactful for local businesses and how these emerging trends may become integral to their marketing strategies. So, we asked some of our experts to share the marketing trends they think will impact local businesses along with the trends they’re looking forward to this year. See what they had to…

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Check It Out: Our Top Posts of 2017

The end of the year is a time for personal and professional reflection, and it’s a great time to see what was successful and what wasn’t. So, let’s focus on the successful and take a minute to revisit the most popular ReachLocal blog posts in 2017! Facebook News Feed Ads vs. Boosted Posts: What’s the Difference? In this blog post, we outlined the difference between a Facebook News Feed ad and a boosted post on Facebook, which is a commonly…

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Culture Spotlight: ReachLocal’s Third Annual Day of Giving

At ReachLocal, we love local businesses and supporting our community. Lucky for us, we get to work with local businesses in our community every day. But, one special day each year, we get together with our coworkers in our respective offices to give back to our communities across North America. This year was our third annual Day of Giving, and it was bigger and better than ever! We had nearly 20 offices participate in activities that ranged from putting together…

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Measuring Your Marketing: Our Recipe for Success

One of the major frustrations we hear from local businesses time and time again is around knowing what aspects of their marketing is actually working to impact ROI. This is especially true for businesses just starting out in general or taking the first steps in the digital marketing realm after years in business. When you’re new to the game, it’s hard to understand the rules. So, from our perspective, the best thing any business owner can do is take the…

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Warm Up Your Website: 4 SEO-Friendly Updates to Make Today

Are you getting a chilly feeling from website visitors? If you’ve noticed a high number of website visitors with little-to-no conversions, or maybe even a lack of web visitors in general, your SEO may be lacking. Here are four SEO-friendly and consumer-friendly updates you can make to your website today to improve your chance for conversions and help attract new visitors. Put Your Contact Info Front & Center When visitors click to your website, how easy is it to find…

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Infographic: Surprising Holiday Shopping Trends

At ReachLocal, we wanted to understand how consumers are shopping this holiday season. Do they prefer in-store or online? How are they deciding what local businesses to support this season? To answer these questions and more, we surveyed over 250 consumers about their holiday shopping habits and found some interesting results, including: 44% of consumers prefer to shop both in-store and online. 55% of millennials 18-34 prefer to shop in stores. Most consumers ranked convenience as the number one reason…

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Mobile Marketing: 3 Reasons You Need It [Video]

Did you know that people search more on mobile devices than on their desktops in most countries around the world? Without a mobile marketing strategy, you could be missing out on those searchers. Watch this video to learn three ways you can make your marketing mobile-friendly: Mobile can impact most aspects of your marketing strategy, including PPC, listings, and SEO. Get more information about mobile marketing on our website, and download our free on-demand webinar below for five search marketing…

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5 Signs Your SEO is Naughty (& How to Make It Nice)

Search engine optimization, or SEO, is an important component of any online marketing strategy. SEO can help customers and prospects find you online when searching for your products and services. And, good SEO can complement your other digital marketing tactics, like search engine marketing. So, with the holidays right around the corner, it’s the perfect time to take a look at your SEO to determine whether it’s naughty or nice. 1. SEO Keywords Naughty: Keyword Stuffing We all know that…

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