True Story: How Bad Local Listings Cost You Business

Recently, I was sitting in a waiting room for an appointment, making use of this unproductive time by checking things off the to-do list for an upcoming birthday party. High on the list: call my favorite local bakery to pre-order cupcakes for the event so I could pick them up on time. Easy, right? I did what most of us would do in a situation like that. I pulled out my smartphone, opened my Google Maps app, and typed in…

Read More...

9 Can’t-Miss Marketing Tips from Our Most Popular Posts Ever

What are some of the top marketing tips we’ve ever shared on the ReachLocal blog? We looked at the numbers on our top content and put together this roundup of important digital marketing advice that you need to know today. Here’s a look at the top marketing tips from our most popular posts of all time: 1. Optimize Your Display Campaigns with Clear Calls to Action One of our most popular posts of all time shares the five most important elements of…

Read More...

2016 Local Marketing Trends [Report]

ReachLocal surveyed local businesses about their current digital marketing efforts and their goals for 2016. In this local marketing report, you’ll find what 500 local businesses said they will focus on in 2016, along with some of the top current marketing trends that emerged for local marketers to consider this year. Here’s a summary of the findings, followed by an infographic of the report, details, and stats that emerged. Social Media, Search Engines & Mobile Top Themes Social media, search engines,…

Read More...

Awaken the Force Within: Inspire Your Local Marketing

With the latest, long-anticipated Star Wars movie The Force Awakens hitting theaters this week, we wondered what advice a Jedi master may give to local marketers. So, in celebration of Star Wars week, we present some famous lines, with a local marketing twist, to inspire the inner marketer and Star Wars fan within. 1) Judge a Business By Its Size, Do Not “Size matters not. Judge my business by its size, do you? Hmm? And well you should not, because…

Read More...

How Non-Retail Businesses Can Harness the Power of Small Business Saturday

Small Business Saturday will soon be here! It’s a day when holiday shoppers across the country take some time to shop small and celebrate beloved local businesses across the country. But what if your local business isn’t in the retail space? How can you participate in the shop small movement and drive traffic to and buzz around your business? The good news is that you don’t have to be in retail to be part of Small Business Saturday. Here are…

Read More...

5 Ways to Harvest a New Crop of Customers this Small Business Saturday

It’s that time of year! The holiday season has begun, and with it, holiday marketing, campaigns, and promotions are beginning to shine. Many small and local businesses are starting to gear up for Small Business Saturday, a movement sparked by American Express that has now made a widespread impact on the idea of supporting small and local businesses during the holiday shopping season. So, how will you cash in on this movement and take advantage of the opportunity to get…

Read More...

What to Look for When Picking a Live Website Chat Solution

Live Chat Captures Leads Website

Have you ever considered what you could do to get even more leads from your website? In addition to making sure your site is mobile responsive, you should also optimize it for conversions by providing multiple contact methods that help each visitor get in touch with you in whatever way works best for them. One solution that helps boost the number of site visitors who contact you is live website chat Essentially, with live chat, a chat window to appears…

Read More...

How Live Chat Helps SMBs Get Real Results

Live Chat Drives Customers to SMB

Building a website is an important investment in helping you market your business online, and increasing your ability to convert website visitors into leads is a critical component of online marketing. In addition to ensuring that your website follows conversion best practices, you can use tools like live chat software to not only engage with visitors, but also to capture more leads so you can convert them into customers. But how well does live chat really work? Hear what real…

Read More...

Plugin by Social Author Bio