Search engine marketing is a fundamental part of promoting your business to local consumers online. But with frequently changing search algorithms and strong competition for top spots in search results, focusing all your efforts on search advertising and SEO may not produce the traffic and leads you’re looking for.
So, how can you lift the results you’re getting from search engine marketing with little cost and effort?
The secret lies in retargeting advertising – an effective display advertising tactic that re-engages prospects who didn’t initially convert into sales leads by showing them your ads on sites across the web.
Not only does research show a strong lift in conversions with retargeting in your marketing mix, but many local businesses have also seen a boost in traffic and leads from retargeting firsthand.
To learn how retargeting works specifically to boost your search marketing efforts and the benefits it can bring to your business, check out our free guide – no sign-up required!