TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

Web Traffic that Translates into Leases For the past several years, TGM Associates has worked with ReachLocal to get in front of more potential residents searching for apartment rentals in several different markets. In fact, since 2012, they have seen a significant part of their traffic – around 40%! – come from their search engine advertising through ReachSearch. But it’s not just about driving traffic to their website; they want that traffic to translate into new business. What really matters…

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and…

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Multifamily Marketing Partnership with ReachLocal Helps Company Sign More Leases

We caught up with one of our multifamily clients, Pinnacle, to talk about their experience working with ReachLocal for digital marketing solutions. Pinnacle first partnered with ReachLocal for search engine marketing, then later expanding to Facebook advertising, geofencing, and retargeting. These solutions now work together to help Pinnacle reach prospective renters that are actively searching for properties on search engines and social media. See what Jennifer Staciokas, Senior Vice President of Marketing & Training at Pinnacle, has to say about…

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Steal These Social Posts: Multifamily Marketing Edition

It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one…

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Multifamily Marketing: 4 Tips to Help You Stand Out in a Competitive Market

Every local business has experienced it: You look out your window, and just down the street, your competition has moved in and is eyeing your customers. If you’re an established apartment community and new construction signs start going up in your neighborhood, it’s time to start thinking about what you’re going to do to maintain a competitive advantage. There are a lot of things to consider like pricing, product, and customer experience. But, one way to stay on top of…

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New Craigslist Rules & What They Mean for Multifamily Marketers

New Craigslist Rules & What They Mean for Multifamily Marketers

Over the years, Craigslist, a free classifieds-site created to connect individual buyers and sellers, has also become a powerful marketing tool for many industries, including multifamily. But recently, Craigslist implemented some rule changes to ensure the site’s content stays true its original purpose of serving the needs of people — not businesses. It’s hard to blame the many multifamily properties that pushed the limits of the previous Craigslist ad posting rules by using elaborate HTML-based listings. What’s not to love?…

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5 Online Marketing Tips to Get More Residents

Online Marketing

As new generations of prospective residents become more and more technology- dependent when deciding on their next apartment community, it’s imperative to meet them in their preferred channels. This can be challenging if you don’t know where to start. Whether you are trying to get found online or convince more prospective residents to sign a lease, here are five online marketing and lead management tips to get you more leads and residents from your multifamily marketing. Know Your Consumer’s Buying…

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ReachLocal Experts to Speak at SXSW and Industry Conference

SXSW Interactive

March is a busy month in the online marketing industry, and ReachLocal is making its footprint with speakers at two key industry events in the upcoming month: South by Southwest Interactive in Austin, Texas, and the Crittenden Multifamily Conference in Dallas. First up is South by Southwest, where Mike Merrill, Director of Marketing, and Tiffany Monhollon, Senior Manager of Content Marketing , will share the stage during the interactive portion of the conference, which takes place March 9-13. Their session,…

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