Student Housing Prospects: Find them on the #Gram

Peak season may be the time when leases are signed, but prospects are forming their opinions about you long before then. All year long you should be considering your web presence, online reputation, and social media as keys to getting prospects in the door when they are ready to decide. No matter the season, social media and especially Instagram are cost effective ways to reach this student audience and make a connection.  #whyitmatters  This generation of college students is more diverse, and more…

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Quick-Start Guide to Content Marketing for Student Housing

Content marketing is key to defining your brand and differentiating you from top competing properties. Purposeful messaging that brings together the elements of your brand with your student community can make or break your marketing plan. While there are many types of content, focusing on these four areas is a great place to start.  Channels If you have limited time or resources to devote to content marketing, you can start by taking stock of the channels you are already using…

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Multifamily Marketing: Connecting with Gen Z through Email Marketing

Gen Z is heading to college, and in an ever-evolving digital world staying in front of them in an engaging way can seem a daunting task. You may be surprised to learn that email is still an important way of connecting with these up-and-comers. Ninety-one percent of consumers check their email once a day (that includes Gen Z), and 88% of renters indicate that email is their preferred method of communication. So how can email marketing help you reach them?…

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Student Housing Edition: Brand Building Year Round

Marketing in student housing presents some unique challenges. First, you have a very niche demographic target. And second, unlike in traditional multifamily communities, the leasing season for student housing revolves almost entirely around the school year. That means that if you don’t meet your leasing quotas by the time housing decisions for the next school year are finalized, you may wind up with vacant units for the next 12 months. In some markets, this can be a tight window of…

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TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

Web Traffic that Translates into Leases For the past several years, TGM Associates has worked with ReachLocal to get in front of more potential residents searching for apartment rentals in several different markets. In fact, since 2012, they have seen a significant part of their traffic – around 40%! – come from their search engine advertising through ReachSearch. But it’s not just about driving traffic to their website; they want that traffic to translate into new business. What really matters…

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and…

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Multifamily Marketing Partnership with ReachLocal Helps Company Sign More Leases

We caught up with one of our multifamily clients, Pinnacle, to talk about their experience working with ReachLocal for digital marketing solutions. Pinnacle first partnered with ReachLocal for search engine marketing, then later expanding to Facebook advertising, geofencing, and retargeting. These solutions now work together to help Pinnacle reach prospective renters that are actively searching for properties on search engines and social media. See what Jennifer Staciokas, Senior Vice President of Marketing & Training at Pinnacle, has to say about…

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Steal These Social Posts: Multifamily Marketing Edition

It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one…

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Multifamily Marketing: 4 Tips to Help You Stand Out in a Competitive Market

Every local business has experienced it: You look out your window, and just down the street, your competition has moved in and is eyeing your customers. If you’re an established apartment community and new construction signs start going up in your neighborhood, it’s time to start thinking about what you’re going to do to maintain a competitive advantage. There are a lot of things to consider like pricing, product, and customer experience. But, one way to stay on top of…

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New Craigslist Rules & What They Mean for Multifamily Marketers

New Craigslist Rules & What They Mean for Multifamily Marketers

Over the years, Craigslist, a free classifieds-site created to connect individual buyers and sellers, has also become a powerful marketing tool for many industries, including multifamily. But recently, Craigslist implemented some rule changes to ensure the site’s content stays true its original purpose of serving the needs of people — not businesses. It’s hard to blame the many multifamily properties that pushed the limits of the previous Craigslist ad posting rules by using elaborate HTML-based listings. What’s not to love?…

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