7 Things You Need to Know About Display Advertising

As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or banner ads. Display advertising can be an integral part of your online marketing strategy, but there are some facts you should know before deciding to get started. Here are seven things you…

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Why You Should Use Geofencing to Target Your Audience

In our latest 5 in 15 Webinar: 5 Ways to Target Your Audience Online, we learned valuable information about targeting the right customers online. One valuable targeting tactic local businesses can benefit from is geofencing, a display targeting tactic that helps you reach prospects in a certain area through their mobile devices. Here are some benefits of geofencing from our webinar. Get the Webinar: 5 Ways to Target Your Audience Online Targets Prospects Near You & Finds New Audiences Geofencing…

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How Do Lookalike Audiences Help Your Advertising?

Grow your display reach with lookalike audiences

Reaching the right audience at the right time with display ads has long been a challenge for local businesses. Even if your ads are generating a lot of impressions, how can you make sure those impressions are from people who actually have an interest in your business? Using lookalike targeting is an effective way to ensure your ads are reaching the right types of prospects. What About Site Retargeting? Site retargeting is one effective advertising method that allows businesses to…

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Register for Our Webinar: 5 Ways to Target Your Audience Online

Targeting the right audience when they are spending time online can be extremely complex. You have to know who to target, the best ways to target them, when to target them, and what messages work best to run a successful display advertising or retargeting campaign. But, what if we told you there’s a way target your display ads to exactly the right audience, and you can learn about it in just 15 minutes? Download our 5 in 15 Webinar: 5…

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How Does Retargeting Boost Search Advertising ROI? [Stats]

Retargeting can be an incredibly powerful marketing tactic. It is not only great for building brand awareness, but it also helps recapture leads who may not have taken the final step to become your customer when visiting your website. And, when paired with search advertising, retargeting can help you get even more return on your investment. What is Site Retargeting? Site retargeting is a display advertising tactic that engages interested prospects who visited your website but may not have converted…

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5 Tips for Great Facebook Ads

Advertising on Facebook is a great way to reach and engage both current and potential customers on a local level. Facebook allows businesses to connect with their most valuable audiences across multiple devices and generate conversions both online and in-store. With over 1.4 billion people using Facebook and more than 900 million logging into the site daily, that’s a huge market you do not want your business to miss out on. So what’s the best way to reach that audience?…

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5 Reasons In App Ads are Great for Local Businesses

In app advertising for local business

If you’re looking for a new digital marketing tactic to try in the New Year, in app mobile advertising might be right for you. While a somewhat new technology, this mobile-only form of display advertising offers a host of benefits to local businesses that makes them a strong contender for your digital marketing mix. Here are 5 reasons we can’t get enough of in app ads: 1. They’re Designed for Mobile Users In today’s digital world, your local business has…

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The Little-Known Local Marketing Tactic Your Competitors Aren’t Using (Yet)

In a ReachLocal survey, with 500 local business respondents, only 15% said they were planning on investing in a new local marketing tactic in 2016. So, if you want to get ahead of the competition – and get in front of more local customers quickly – it’s something you should consider for your marketing. So, What is This Marketing Tactic? It’s called in-app mobile advertising, and it’s an easy way to reach the nearly 65% of Americans who own a…

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Win Back Your Site Visitors: A Quick Intro to Retargeting

How website retargeting works to bring visitors back to your site.

When a prospect leaves your website, that doesn’t mean it’s over between your business and that site visitor. There’s actually something you can do to get their attention again and bring them back to your website. It’s called website retargeting, and it’s a method used by businesses of all sizes to recapture interested website visitors. In fact, you’ve probably seen retargeting ads from some of your favorite brands today as you were spending time online. And that same technology can work for your local business, too. What is Website…

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Become a Marketing Superhero with Retargeting

Guide-retargeting-ReachLocal

Search engine marketing is a fundamental part of promoting your business to local consumers online. But with frequently changing search algorithms and strong competition for top spots in search results, focusing all your efforts on search advertising and SEO may not produce the traffic and leads you’re looking for. So, how can you lift the results you’re getting from search engine marketing with little cost and effort? The secret lies in retargeting advertising – an effective display advertising tactic that…

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