Get More Leads & Grow Awareness: 3 Digital Marketing Tactics to Try

If you’re like me, you’ve probably set a New Year’s resolution for yourself. But, like me, you’ve probably already broken your resolution. If the same is true for your business, that’s okay, it is never too late to start a new resolution. Take a look at these three digital marketing tactics to get more leads and grow awareness for your business: 1. Facebook Lead Ads I would imagine that if you are doing any kind online marketing it is search…

Read More...

6 Elements of Successful Instagram Ads

Are you ready to get started with Instagram advertising for your business? Instagram advertising is a great way to reach a large but well-targeted audience and engage in a way that drives consumers to take action. But first, be sure to solidify your message, budget, and audience! What is it you want those who engage with your Instagram ad to remember? How much of your budget are you able to spend? In many cases, more money may be needed to…

Read More...

Mind-Blowing Instagram Stats That Prove It Means Business

Instagram grew to 800 million users in 2017, with 500 million logging on daily. Just a year before, the popular social network hit 600 million users. It’s easy to write off numbers that reach such astronomical heights – what’s another 200 million when you’ve already got several? First, that’s a 33% increase year-over-year. Second, the current estimated world population is 7.6 billion people, which means approximately 10% of the world is on Instagram. Here are a few other eye-popping stats…

Read More...

3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

Read More...

5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

Read More...

How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target….

Read More...

How to Make Videos for Facebook Ads

If you’re noticing more Facebook video ads from competitors, your eyes aren’t deceiving you. While large companies have taken advantage of video advertising for decades, the evolution of digital technology has made it easy and affordable for most local businesses to incorporate video into their marketing toolkits as well. So, how does your biggest competitor frequently push out new footage that’s captivating your target audiences? The simple answer is time and money, but you don’t need as much as you…

Read More...

[VIDEO] Get More from Facebook Ads with ReachLocal

Getting your business seen on Facebook is more challenging than ever, now that over 5 million businesses and 2 billion users are all competing for attention. As a Facebook marketing partner, we are proud of the exceptional results we deliver to help local businesses cut through the noise and grow on Facebook every day. One way we do this is through our full-service Facebook advertising solution, ReachSocial Ads. With Facebook ads, we help businesses get in front of the right…

Read More...

Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

Read More...

The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

Read More...