3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target….

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How to Make Videos for Facebook Ads

If you’re noticing more Facebook video ads from competitors, your eyes aren’t deceiving you. While large companies have taken advantage of video advertising for decades, the evolution of digital technology has made it easy and affordable for most local businesses to incorporate video into their marketing toolkits as well. So, how does your biggest competitor frequently push out new footage that’s captivating your target audiences? The simple answer is time and money, but you don’t need as much as you…

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[VIDEO] Get More from Facebook Ads with ReachLocal

Getting your business seen on Facebook is more challenging than ever, now that over 5 million businesses and 2 billion users are all competing for attention. As a Facebook marketing partner, we are proud of the exceptional results we deliver to help local businesses cut through the noise and grow on Facebook every day. One way we do this is through our full-service Facebook advertising solution, ReachSocial Ads. With Facebook ads, we help businesses get in front of the right…

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Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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Video: What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered if there’s actually a difference between Facebook News Feed ads and boosted posts? Spoiler alert: There is! Facebook offers a variety of ways for you to reach new and potential customers through their platform, and there are a number of ad formats and solutions available to business owners to help you reach specific marketing goals. Watch this video to learn more about the differences between Facebook News Feed Ads and boosted posts and how you can…

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Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is? Learn three ways you can find out if people are coming to your website from Facebook. 1. Google Analytics Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from…

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5 Tips to Spice Up Your Facebook Ads Strategy

You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve your ad performance and reach your marketing goals? Here are five ways to spice up your Facebook advertising strategy. 1. Take Advantage of Targeting Options You can choose specific demographic options such as location, age range, gender and…

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