Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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Video: What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered if there’s actually a difference between Facebook News Feed ads and boosted posts? Spoiler alert: There is! Facebook offers a variety of ways for you to reach new and potential customers through their platform, and there are a number of ad formats and solutions available to business owners to help you reach specific marketing goals. Watch this video to learn more about the differences between Facebook News Feed Ads and boosted posts and how you can…

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Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is? Learn three ways you can find out if people are coming to your website from Facebook. 1. Google Analytics Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from…

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5 Tips to Spice Up Your Facebook Ads Strategy

You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve your ad performance and reach your marketing goals? Here are five ways to spice up your Facebook advertising strategy. 1. Take Advantage of Targeting Options You can choose specific demographic options such as location, age range, gender and…

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How to Pick the Right Facebook Advertising Objective [Infographic]

What’s the hardest part of starting Facebook advertising? For many businesses, it’s simply deciding which objective is the best one to start with. It may seem complicated, but it’s as simple as answering a few questions about your business, like: How many website visitors do you have? What does your sales cycle look like? And, most importantly, what is the goal of your Facebook advertising? Try out our decision tree infographic below to see which Facebook advertising objective makes the…

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3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, retargeting is actually a solid fit for any business that wants more visibility and website traffic from highly interested prospects, which can help improve…

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Auto Client Drives Traffic & Leads with ReachLocal Services & Solutions

As we’ve mentioned before, Facebook advertising is a great way for businesses to reach new local customers online, improve brand awareness, and even capture leads. One of our auto clients in San Jose, Reliable Auto Repair, decided to test this out by adding ReachLocal’s Facebook advertising solution, ReachSocial Ads, to their existing ReachLocal solutions to drive more traffic to their website and increase brand awareness through ad clicks. In less than two months, their Facebook ad campaign generated over 150 website…

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Facebook Advertising for Healthcare: 5 Steps to Get Started

Pictures of babies, keeping up with old friends, and fun video recipes are all reasons why 1.94 billion people sign into Facebook on a monthly basis with 1.28 billion people logging in on a daily basis. When these users log in, they are spending an average of 50 minutes per visit. To say that Facebook has captured our attention is an understatement. And, all of these users represent potential patients who are turning to family and friends for healthcare information…

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5 Facebook Advertising Tips for Your Healthcare Marketing

Whether you’re running a doctor’s office, health clinic, med spa, or another healthcare business, marketing on Facebook is a cost-effective way to capture attention and leads from potential patients. Facebook advertising is a great option for healthcare providers because it introduces your services to your target audience when they aren’t actively searching, but are still receptive to engaging with your content on the Facebook website or app. Here are five tips for creating effective Facebook advertising for your healthcare marketing strategy….

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