Meet Stephanie, ReachLocal’s Facebook Product Development Expert

Facebook holds its title as the most used social platform in the entire world, with many of its 3 billion users spending up to one hour cruising the site every day, consuming content from friend, family and businesses alike. The reach on Facebook is incomparable, but the competition is getting tougher. Facebook also opted to put extra focus on serving users the content that they really, really love. This means the algorithm focuses on serving content from individuals rather than…

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Leads or Likes? Getting Real Results from Your Facebook Page

A lot has changed on the social media site this year – and now is the time to see if your Facebook advertising strategy is really bringing in the results you want. A few years back, building a community of loyal Facebook followers was a relatively simple feat: launch a page, post compelling content on the regular, answer questions, respond to comments and watch your fan count rise. But Facebook has become an increasingly competitive space for brands, especially as…

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Drive Your Way to Social Media Success: Tips for Automotive Marketers

Too many dealers focus their online marketing strategy on digital advertising without giving a lot of thought to other online tactics that may help them reach and engage their target audience. Digital advertising, like search advertising and display advertising, are an important component of a strong online marketing strategy, but what information are you offering to people who are interested in your brand? Or to people who have multiple dealership options? What distinguishes your dealership from the others in your…

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3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results….

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Get More Leads & Grow Awareness: 3 Digital Marketing Tactics to Try

If you’re like me, you’ve probably set a New Year’s resolution for yourself. But, like me, you’ve probably already broken your resolution. If the same is true for your business, that’s okay, it is never too late to start a new resolution. Take a look at these three digital marketing tactics to get more leads and grow awareness for your business: 1. Facebook Lead Ads I would imagine that if you are doing any kind online marketing it is search…

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6 Elements of Successful Instagram Ads

Are you ready to get started with Instagram advertising for your business? Instagram advertising is a great way to reach a large but well-targeted audience and engage in a way that drives consumers to take action. But first, be sure to solidify your message, budget, and audience! What is it you want those who engage with your Instagram ad to remember? How much of your budget are you able to spend? In many cases, more money may be needed to…

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Mind-Blowing Instagram Stats That Prove It Means Business

Instagram grew to 800 million users in 2017, with 500 million logging on daily. Just a year before, the popular social network hit 600 million users. It’s easy to write off numbers that reach such astronomical heights – what’s another 200 million when you’ve already got several? First, that’s a 33% increase year-over-year. Second, the current estimated world population is 7.6 billion people, which means approximately 10% of the world is on Instagram. Here are a few other eye-popping stats…

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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