4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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4 Steps to a Successful PPC Campaign

Search engine marketing can sometimes feel like a waiting game, but taking a proactive approach to campaign management can drive long-term success for your digital advertising. Here are a few tips for measuring and ensuring success for your PPC campaign. Define Your KPIs & Set Realistic Benchmarks It’s difficult to assess your campaign’s performance if you have no standards to compare against your data. Setting key performance indicators that line up with your business goals will help you set a…

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What is Quality Score?

Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive in! What is Quality Score? Quality Score is an important component of search advertising that affects when and where your ads are displayed. Publishers use…

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Auto Client Drives Traffic & Leads with ReachLocal Services & Solutions

As we’ve mentioned before, Facebook advertising is a great way for businesses to reach new local customers online, improve brand awareness, and even capture leads. One of our auto clients in San Jose, Reliable Auto Repair, decided to test this out by adding ReachLocal’s Facebook advertising solution, ReachSocial Ads, to their existing ReachLocal solutions to drive more traffic to their website and increase brand awareness through ad clicks. In less than two months, their Facebook ad campaign generated over 150 website…

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3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving visits to your website or physical store, and helping you increase online conversions like calls and form fills. Here are three types of online display advertising…

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Facebook Advertising + PPC: 3 Stats You Need to Know [Infographic]

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is…

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4 Ways to Refresh Your Landing Pages to Boost Results

Advertising your business online is an important way to drive leads and boost sales. But what happens to consumers once they click on your ad? Making sure that you have updated, refreshed landing pages for all your ad campaigns is an important way to make sure you’re getting the most from your marketing investment. Try these tips to update your landing pages this year. 1. Make Them Mobile-Friendly! Whether you’re using landing pages to convert search ad visitors or prospects…

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Mastering PPC: How to Measure Your ROI

This is the last part of our eight-part series on mastering PPC.  Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help you drive even more ROI for your business. In order to know what marketing is working for your business, you have to understand your…

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Mastering PPC: Why You Need a Mobile Strategy

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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