Laying the Foundation to Your Search Marketing Campaign

When you’re on the prowl for a new restaurant, barber, or dentist, how do you go about finding your next go-to spot? Our guess is an internet search. Google receives 3.5 billion searches in just one day! The number of daily internet searches continues to grow, and it is only projected to pick up more speed. As the algorithm of online advertising changes every day, it is essential that you stay on top of the current trends to ensure you’re…

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3 Basic Tips for Creating a Successful Search Advertising Campaign

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where do you start? Search engine advertising is the perfect foray into the world of online advertising because it allows you to target local customers quickly and efficiently. Here are three basic local advertising tips for creating a successful online search advertising campaign that gets you in front of your target audience. 1. Know the Importance of a Good Quality Score Quality Score is…

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Bing Removes Sidebar Ads: What it Means for your Search Marketing

One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible experience for users and businesses, Bing is no longer serving text ads on the sidebar of its desktop search engine. This move follows Google’s sidebar ad removal in 2016 and is part of an effort to streamline how desktop and mobile search results appear to the user.  Mobile has accounted…

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Why You Need Paid Search & SEO: 3 Big Reasons

So, you’ve likely heard about how important it is for your business to show up on search engines, and you’re probably wondering how you can actually show up there. First, it’s important to understand where and how you can show up in search engines. There are two places: paid results and organic results. You can show up in paid results through search engine marketing and in the organic results through search engine optimization (SEO). So, which place should you aim…

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Video: What’s the Difference Between Search Advertising & Display Advertising?

People often confuse the value of search advertising and display advertising in their marketing mix. Both are forms of online advertising, of course, but there are a number of differences between the two, including who they target, where they appear online, their objectives for your business, and their role in the buying journey. So, watch our quick video to learn the differences between search and display advertising and why you really need both for a successful digital marketing strategy: As…

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Local Search Advertising Tips You Need to Know

With the new year in full swing, it’s time to take a fresh new look at your 2018 marketing strategy. Whether you’re a local business or a national brand, your marketing plan for this year should definitely include paid search advertising. Paid search can get complicated, and with everything going on this time of year, reevaluating your digital strategy can seem overwhelming. So, we’ve taken it back to the basics of paid search so you can make sure you’re starting…

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How To: Maximize Your Search Campaigns for Seasonality

It’s that time of year again, business owners are shifting focus away from consumers’ everyday buying habits and making room for anything and everything that pertains to the holiday season, from Small Business Saturday through New Year’s Day specials. How Does Seasonality Impact Search Campaigns? We can define seasonality as a foreseeable change that occurs during a given period. Marketing experts make it their responsibility to comprehend those changes, including learning about the consumers that search a given target market…

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SEO vs. PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two. Let’s walk through some key differences between SEO and PPC to help you determine which is best for meeting your marketing goals. What Is…

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Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

Google recently announced that as of October 4, 2017, it will spend up to twice the daily budget set for an AdWords campaign. This is a change from its previous policy, which allowed spend up to 20% more than the assigned daily budget. ReachLocal commends Google for this change since this is how the ReachLocal platform has worked for many years. So, ReachLocal advertisers need not worry, this change will not impact your campaign. The ReachLocal platform automatically sets daily budgets…

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4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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