The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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4 Reasons You Don’t Have to Be First to Win Search Engine Marketing

When it comes to investing in search engine marketing, the climb to the top of the search engine results can get expensive. You may be trying to drive more clicks from potential customers by positioning yourself as the highest bidder for keywords relevant to your business. But, having your ads placed in the first position doesn’t guarantee that your campaign is generating more qualified leads or more revenue for your business. There are several key factors you have to consider…

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Prepare Your Paid Search Strategy for the Holiday Season

The holiday season is an exciting time for consumers and business owners. When November rolls around, shopping patterns change as consumers take advantage of the best deals around Small Business Saturday, Black Friday, and Cyber Monday. According to Salesforce Commerce Cloud, half of all holiday shoppers were done by December 3 in 2017.   So, how are you preparing to grab the attention of those shoppers during November and December of this year? Before implementing last year’s online advertising campaign, you…

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Write the Perfect Holiday Text Ads With These 3 Tips

It’s that time of year again! The fall candles have been lit, pumpkins are seen outside of almost every grocery store, and Christmas music will start playing in every mall shortly after Halloween. The holiday season has arrived, and shoppers will soon be crowding a very popular place to make their purchases – the internet. Whether they’re looking for a specific item on a wish list or scrolling through their search engine results page (SERP) for inspiration, put your business…

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TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

Web Traffic that Translates into Leases For the past several years, TGM Associates has worked with ReachLocal to get in front of more potential residents searching for apartment rentals in several different markets. In fact, since 2012, they have seen a significant part of their traffic – around 40%! – come from their search engine advertising through ReachSearch. But it’s not just about driving traffic to their website; they want that traffic to translate into new business. What really matters…

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and…

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Laying the Foundation to Your Search Marketing Campaign

When you’re on the prowl for a new restaurant, barber, or dentist, how do you go about finding your next go-to spot? Our guess is an internet search. Google receives 3.5 billion searches in just one day! The number of daily internet searches continues to grow, and it is only projected to pick up more speed. As the algorithm of online advertising changes every day, it is essential that you stay on top of the current trends to ensure you’re…

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3 Basic Tips for Creating a Successful Search Advertising Campaign

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where do you start? Search engine advertising is the perfect foray into the world of online advertising because it allows you to target local customers quickly and efficiently. Here are three basic local advertising tips for creating a successful online search advertising campaign that gets you in front of your target audience. 1. Know the Importance of a Good Quality Score Quality Score is…

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Bing Removes Sidebar Ads: What it Means for your Search Marketing

One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible experience for users and businesses, Bing is no longer serving text ads on the sidebar of its desktop search engine. This move follows Google’s sidebar ad removal in 2016 and is part of an effort to streamline how desktop and mobile search results appear to the user.  Mobile has accounted…

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Why You Need Paid Search & SEO: 3 Big Reasons

So, you’ve likely heard about how important it is for your business to show up on search engines, and you’re probably wondering how you can actually show up there. First, it’s important to understand where and how you can show up in search engines. There are two places: paid results and organic results. You can show up in paid results through search engine marketing and in the organic results through search engine optimization (SEO). So, which place should you aim…

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