4 SEO Violations That Can Kill Your Rank

SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics.  1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most…

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Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first…

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3 Tips for Optimizing Web Content for Voice Search

Voice search is changing the search landscape. Where you may have once asked “best Mexican restaurant,” you may now be asking “best Mexican restaurant near the Dallas, Texas area.” People are making longer queries that use more natural speech, so it is important for your brand’s web content to be on track and updated to stay ahead as voice search overtakes text search. Amazon Alexa, Google Assistant, Apple Siri, and Windows Cortana are all forms of rapidly increasing popular voice…

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Get More Leads & Grow Awareness: 3 Digital Marketing Tactics to Try

If you’re like me, you’ve probably set a New Year’s resolution for yourself. But, like me, you’ve probably already broken your resolution. If the same is true for your business, that’s okay, it is never too late to start a new resolution. Take a look at these three digital marketing tactics to get more leads and grow awareness for your business: 1. Facebook Lead Ads I would imagine that if you are doing any kind online marketing it is search…

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Why You Need Paid Search & SEO: 3 Big Reasons

So, you’ve likely heard about how important it is for your business to show up on search engines, and you’re probably wondering how you can actually show up there. First, it’s important to understand where and how you can show up in search engines. There are two places: paid results and organic results. You can show up in paid results through search engine marketing and in the organic results through search engine optimization (SEO). So, which place should you aim…

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Does Social Media Impact SEO?

One question that we’re often asked is whether or not social media impacts SEO. We know that both SEO and social media marketing are important aspects of digital marketing because they can both help you get found online, but the goals of each are fundamentally different. Social media helps you connect with your existing audience, and in the case of social media advertising, reach and engage with new audiences on social platforms like Facebook and Twitter. SEO, or search engine…

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Topics vs. Keywords: What’s More Important in SEO?

Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. Let’s dig into why using both strategies can help your website’s organic search results. Google is constantly updating its algorithm to make sure searches are relevant to consumers. That’s key here – it’s all about solving for what searchers are looking for when they’re using search engines. Keywords are…

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Warm Up Your Website: 4 SEO-Friendly Updates to Make Today

Are you getting a chilly feeling from website visitors? If you’ve noticed a high number of website visitors with little-to-no conversions, or maybe even a lack of web visitors in general, your SEO may be lacking. Here are four SEO-friendly and consumer-friendly updates you can make to your website today to improve your chance for conversions and help attract new visitors. Put Your Contact Info Front & Center When visitors click to your website, how easy is it to find…

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5 Signs Your SEO is Naughty (& How to Make It Nice)

Search engine optimization, or SEO, is an important component of any online marketing strategy. SEO can help customers and prospects find you online when searching for your products and services. And, good SEO can complement your other digital marketing tactics, like search engine marketing. So, with the holidays right around the corner, it’s the perfect time to take a look at your SEO to determine whether it’s naughty or nice. 1. SEO Keywords Naughty: Keyword Stuffing We all know that…

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SEO vs. PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two. Let’s walk through some key differences between SEO and PPC to help you determine which is best for meeting your marketing goals. What Is…

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