SEO vs. PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two. Let’s walk through some key differences between SEO and PPC to help you determine which is best for meeting your marketing goals. What Is…

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Video: Why You Need SEO Now

SEO is extremely important for local businesses. With more and more consumers conducting searches before they make purchasing decisions, you can’t afford to ignore the power of search engines. And, aside from paid search, there’s no other strategy that increases your chances of getting found on search engines like Google, Bing, and Yahoo when consumers search for your products and services. Watch this ReachLocal video to learn five reasons you need to invest in an SEO strategy now: Read the…

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SEO + Listings: The Superpower Your Web Presence Needs

Are you looking to save your online presence? Combining SEO, or search engine optimization, and listings can be the superpower you need to rescue your business from being lost amongst the league of other websites on the internet. Learn how SEO and listings work together to superpower your presence online. Show Up Organically with SEO A good SEO strategy can help your business stand out from your competitors and the billions of other websites on the internet that are getting…

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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How Do You Know Your SEO is Delivering Results?

SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t take into account the many benefits SEO has for your website and for your business. So, how can you truly see whether or not your SEO is delivering results? Here are three ways to determine if your…

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Do Organic Rankings Really Matter in SEO?

Every successful company should strive to be number one, right? Wrong! By focusing on your organic rankings, you can miss the big picture and lose sight of important factors that can make or break your company’s SEO strategy. Here are two of the biggest reasons why organic rankings aren’t a reliable primary measurement of success in SEO: 1. Rankings are Relative to Individual Consumers You are a unique individual. No one else is, has been, or will be the exact…

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ReachLocal Services Spotlight: Meet Some of our SEO Team

Our SEO team provides expert services to ReachLocal clients in order to help them improve their visibility on top search engines. Armed with best practices and a passion for learning about their clients’ unique business needs and goals, the SEO team is always willing to go the extra mile to get results for our clients. Meet a few members of our SEO team below: David “ReachLocal is a great place to work at due to their commitment to their employees:…

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5 Things to Look for in an SEO Company

Search engine optimization, or SEO, can be extremely complicated if you don’t know what you’re doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So, it makes sense that you may consider an SEO company to help improve your web presence. But, what should you look for in an SEO company? Nowadays, it seems like there are new SEO companies popping up in every office building, promising first-page results and tons of new website visitors…

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5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success

When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success. When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed…

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10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts about SEO. 1. Smart and effective SEO is a long-term solution and you should not expect immediate results. When launching a digital marketing strategy, you…

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