Get Straight A’s with These Back-to-School Marketing Tips

A new school year is right around the corner – school supplies are being purchased, backpacks are filling up with books, and lunches are being planned and packed. Is your marketing strategy going to make straight A’s this year? Here are three back-to-school marketing tips to keep in mind this school year. Invest in a Mobile Marketing Strategy Did you know that back-to-school sales are typically taken advantage of at higher rates on mobile devices? “Around 60 percent of parents are…

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The Getting Started Guide to Instagram

Social media is a marketing buzzword that isn’t going away, but it is always changing. First, there was MySpace, then Facebook, then Twitter, and it seems every time we blink a new, innovative platform like Periscope or Snapchat joins the scene. Even so, for the better part of the last decade, Facebook ruled social like Google ruled search. But in the last year, a new trend has emerged. Teens and young adults are leaving Facebook as the social network’s popularity grows…

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3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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Laying the Foundation to Your Search Marketing Campaign

When you’re on the prowl for a new restaurant, barber, or dentist, how do you go about finding your next go-to spot? Our guess is an internet search. Google receives 3.5 billion searches in just one day! The number of daily internet searches continues to grow, and it is only projected to pick up more speed. As the algorithm of online advertising changes every day, it is essential that you stay on top of the current trends to ensure you’re…

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Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important to understand that today’s consumers are savvy. They don’t want templated responses but instead prefer to feel like they are communicating with an actual person…

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How To: Google Yourself (and Boost Your Results)

Have you ever Googled yourself? If you’re like the majority of internet users, you’ve probably done this a time or two to see what shows up in organic search results for your own your name, just out of curiosity. Chances are, if you have a fairly unique name and have published content on the web, like a public Facebook profile, Twitter page, or personal blog, some of it will show up when you search. If you Google yourself fairly regularly,…

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Don’t Make These Heartbreaking Marketing Mistakes

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next campaign will be successful by following these few crucial tips: 1. Not Advertising Where Your Target Audience Is Digital marketing gives you an abundance…

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4 Ways to Make Leads Fall in Love with Your Business

With the rise of the internet and smartphones, digital access has been changing consumer behavior. Local businesses often have to compete with well-known, national brands without exceeding marketing budgets. But consumers want to support local, so here are four easy ways for you to create a marketing plan that sticks to your budget and gets customers to fall in love with your business. 1. Build Your Story & Brand Today, many consumers are interested in the values businesses represent, and…

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Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]

With Valentine’s Day right around the corner, we wanted to know how consumers were shopping for their loved ones and how those shopping habits impact local businesses. So, we surveyed 265 consumers all about their Valentine’s Day shopping plans and preferences. We asked how they shop, what kinds of gifts they like to give, what turns them off from a business, and more, and we found some interesting results. Check out the infographic below to learn the surprising Valentine’s Day…

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Where’s the Love? 4 Ways to Get More Online Reviews

What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more…

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