7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

Digital marketing is constantly evolving and changing, with new trends and tactics emerging each year. Whether it’s AI, voice search, or digital assistants, we wanted to know what experts think are most impactful for local businesses and how these emerging trends may become integral to their marketing strategies. So, we asked some of our experts to share the marketing trends they think will impact local businesses along with the trends they’re looking forward to this year. See what they had to…

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Infographic: Surprising Holiday Shopping Trends

At ReachLocal, we wanted to understand how consumers are shopping this holiday season. Do they prefer in-store or online? How are they deciding what local businesses to support this season? To answer these questions and more, we surveyed over 250 consumers about their holiday shopping habits and found some interesting results, including: 44% of consumers prefer to shop both in-store and online. 55% of millennials 18-34 prefer to shop in stores. Most consumers ranked convenience as the number one reason…

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Google Marketing Next 2017 Tweet Round-Up

The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing. A few key themes we discovered while scouring the tweets from this event: Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing. Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses. User…

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Internet Trends Report: Local Marketing Insights

This week marked the release of the much-anticipated annual Internet Trends Report published by Mary Meeker of KPCB. The 200+ page report covers a broad range of internet trends, and several important themes emerged that signal important shifts in local marketing. The entire report is worth a look if you have the time (it’s embedded at the end of this blog post for easy viewing). In the meantime, here’s a snapshot of some of the highlights to keep in mind…

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3 Facebook Hacks that Will Blow Your Mind

Did you know Facebook has passed the 1 billion users mark? As the number of Facebook users grows, it is becoming more and more important to have a regular presence – not just a page – for your business on this social site, and you need to make it stand out above the rest. Let’s look at three Facebook hacks that will blow your mind (and blow your competitors away). 1. Add a Call to Action at the End of…

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Facebook Reactions: What You Need to Know

At the end of February, Facebook released its latest update, Facebook Reactions, currently available to all Facebook users. Here are a few things you need to know about these new Facebook Reactions. What are Facebook Reactions Facebook Reactions provide a new way for users to express their true emotions on Facebook posts. Now, instead of just liking a post on Facebook, you can let your audience know exactly how you feel by expressing a range of emotions, including like, love,…

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2016 Local Marketing Trends [Report]

ReachLocal surveyed local businesses about their current digital marketing efforts and their goals for 2016. In this local marketing report, you’ll find what 500 local businesses said they will focus on in 2016, along with some of the top current marketing trends that emerged for local marketers to consider this year. Here’s a summary of the findings, followed by an infographic of the report, details, and stats that emerged. Social Media, Search Engines & Mobile Top Themes Social media, search engines,…

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2016 Marketing Trends Consumers Love [Infographic]

Digital marketing trends are constantly evolving, which can make it a challenge when planning your annual marketing strategy. It’s important to know what local marketing trends are working with your target audience so you can take advantage of them to reach prospects in their preferred devices, times, and formats. Recently, marketing trends like live-streaming, the use of “Buy” buttons on social sites, and local-mobile search have emerged as top trends consumers use to find and interact with brands and local…

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Content Blockers in Apple’s iOS9: Much Ado About Nothing?

what do safari content blockers in iOS 9 mean for your business?

The latest iOS release, iOS9, includes support for content blockers, or applications that can block certain types of content from the Safari mobile browser, such as advertisements, tracking code, cookies, media, and more that run in the background of most web pages. You’ve likely heard a bit of scuttle as it relates to this and here’s why… While some of these apps claim to reduce page load times and data traffic, they can ultimately hurt websites and businesses that are…

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