Check It Out: Our Top Posts of 2017

The end of the year is a time for personal and professional reflection, and it’s a great time to see what was successful and what wasn’t. So, let’s focus on the successful and take a minute to revisit the most popular ReachLocal blog posts in 2017!

Facebook News Feed Ads vs. Boosted Posts: What’s the Difference?

In this blog post, we outlined the difference between a Facebook News Feed ad and a boosted post on Facebook, which is a commonly asked question we get from clients.

We also created this handy video that explains the differences, similarities (like that a boosted post is technically an ad), and why you need both!

Search & Display Advertising: What’s the Difference?

This is another commonly asked question we get. Search and display advertising are both paid marketing strategies that can help your business get found online, but that’s where many of the similarities stop. Read the post, and watch the video below to understand the differences!

5 Elements of a Good Display Advertising Campaign (And Why They Work)

In this post, we outline the elements that make up a good display advertising campaign and the reasons they work. This includes everything from banner ad creative to targeting and conversion tracking. Read the post for more information!

Steal these YouTube Title Words to Get More Video Views

This post outlines some easy words you can add to your YouTube titles to get more views. YouTube continues to grow in popularity and is now the world’s second largest search engine! Businesses can take advantage of YouTube by posting relevant and interesting information here – using our keyword suggestions!

How to Optimize Your Google My Business Information Using Identity Photos

Google My Business is essential for any business in order to have accurate information on Google search, maps, and more. This post outlines the ways you can optimize your information on Google My Business using identity photos.

Read the post then download our ebook, Your Guide to Google My Business, below to learn even more about using this free tool!

Interestingly, none of our most visited blog posts from 2017 were actually posted in 2017, which speaks to the importance of giving SEO and content marketing time to gain traction. Want more from ReachLocal? Subscribe to our monthly newsletter, the Local Marketing Minute, to get our top posts sent to your inbox every month.

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Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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