Don’t Be a Fool: Why Your Business Needs Social Media

Social media is a fact of life in today’s world. With the majority of U.S. consumers using at least one social media site, it’s important for businesses to be part of the online community as well. Here are some reasons why your business needs social media:

More Than 70% of U.S. Consumers Use Social Media

If you knew that the majority of your target audience was in one place, would you take advantage of that? Well, that’s the case with social media. About 78% of the U.S. population uses at least one social site, and more than 50% of them use Facebook, which makes it a popular place for businesses to connect with consumers.

Social Media Impacts Purchasing Decisions

TV has long been one of the biggest and most effective places for businesses to advertise if they wanted to attract new customers, but it’s also one of the most expensive. Now, consumers say social media is almost as influential in their purchasing decisions. When you compare the effort (and money) that goes into creating, producing, and airing a TV ad versus what you need to do to maintain social media sites, or even advertise on social media sites, there’s no comparison: social media is a more cost-effective and flexible option, especially for small and local businesses.

Social Media is Where (96% of) Your Competitors Are

Let’s face it: You don’t want your competitors to outshine you in any aspect of your marketing, and social media is no exception. With social media marketing budgets expected to more than double over the next five years, the majority of local businesses (96%, in fact) are already present on these sites. You can bet many of those businesses are actively marketing to and connecting with local consumers to drive engagement and traffic to their business. Don’t let customers choose your competitors over you simply because you don’t have an active social media strategy, whether it’s organic or paid.

Social Media Elevates Customer Service

Customer service and social media go hand-in-hand. Did you know 57% of consumers say that seeing positive comments or praise about a business on social media influences their opinion of that business? Additionally, 40% of consumers have chosen a business’ competitor based solely on their customer service reputation. If you’re not actively monitoring your reputation on social media, you may be missing both positive and negative feedback from customers. And, you’re missing out on a simple way to connect with customers and make sure they have a good impression of your business.

It’s clear that social media is an important part of society that should also play a role in your local business’ marketing strategy. Whether you’re considering organic social media tactics to grow your presence and engagement or investing in an advertising program to drive new traffic and leads, you can build up a social media marketing strategy that helps you attract new customers and retains your current ones.

Learn More About Facebook Marketing

Facebook is an integral part of a social media strategy. Learn about the Facebook News Feed and advertising best practices in our 5 in 15 webinar series.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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