Do you have a hard time cutting the cord to your business if you need to step away? And do you worry about missing out on leads and new customers when you’re away from your business? Here are four tips to help you stay connected to your digital marketing while you’re out of the office:
1. Delegate the Work (So You Don’t Miss Out on Leads)
Did you know that 50% of consumers give their business to the first company that calls them back? One of the best ways to stay on top of your marketing is through prompt responses to customers, but that’s nearly impossible when you’re out of the office. Instead of doing all the work yourself, designate someone to check leads and respond as they come in. Train them on your lead management system and outline your rules for following up. This is easy when you have a standardized lead management system in place that allows your employees to see leads come in real time and follow up with them quickly. This way, you can get out of the office without having to worry about responding quickly to prospects and maintaining loyal customers.
2. Use Call Recording
Call recording is a great way to make sure you are always in the loop. Call recording allows you to listen to calls as needed and can help you monitor how your employees interact with customers on the phone.
3. Set up Automated Email Campaigns
One way to have a prompt response time without having to be in the office is to set up automated emails that can be sent when a client visits your site and submits their information. You can even schedule emails with special offers, information about seasonal events, or product information to be automatically sent out to leads based on how you’ve categorized them. This is a great way to engage new and current customers without having to be in the office.
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4. Check in from Your Phone (If You Must)
Sometimes, fully disconnecting from work can be difficult, and it’s hard to relax when you’re worried about how your business is running without you. A lead management tool you can access through your phone is ideal for these situations. That way, any time a new lead comes in, you’re alerted via text message or email, and you can listen to calls directly from your phone and assign them to your team for prompt follow-up. This can put your mind at ease so you can enjoy your time away.
ReachEdge: Your Secret Weapon
If you are looking for a solution to do all of this for you, we can help. Our lead tracking, marketing automation, and analytics software, ReachEdge, sends you a notification every time a customer contacts your business so you can respond instantly, increasing the likelihood of a sale. Send automated message to those customers to keep them engaged with your business, even when you’re away, or asleep! Additionally, ReachEdge has robust reporting features that let you see exactly what’s working for your business, so you never have to feel disconnected to your digital marketing.