Google Search Ads Go Green

Have you noticed the ad labels on Google search results pages are now green instead of yellow?

Last month, Google started using a green “Ad” label on its text ads across mobile, desktop, and Maps search results globally. Google search ads now feature both a green ad label and a green display URL.

Google started using yellow ad labels in 2013 to help users tell its search ads apart from organic links in accordance with FTC guidelines.

In an effort to deliver an even better user experience, Google began testing green ad labels back in April, and made the search ads change to green permanent based on positive feedback from users.

@tamweintraub Our goal is to make our results page easy to use, and our labelling clear and prominent. -Spence (3)

— Google AdWords (@adwords) June 20, 2016

It’s likely that Google is also hoping this change to its search ads will increase clickthrough rates for its advertisers. Have you seen any impact to your Google search advertising results? Let us know in the comments, and check out our blog for more Google updates impacting the search results and your business.

Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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