Healthcare Marketing & What It Means To Potential Patients

When it comes to finding information about health-related issues, people turn to the web. In fact, websites like WebMD see an average of 191 million unique users per month, (a decent percentage no doubt misdiagnosing the common cold).

But it’s not just information on sicknesses that cause people to turn to the web – getting and staying healthy has also become a major search trend today, and on many different platforms. From social media sites like Pinterest to YouTube to personal blogs, people view the web as their new personal trainer.

This infographic by Google displays how and when people go online to find healthcare information.

Healthcare_Infographic

So what does this mean for healthcare businesses? What are some key actions you can take away from these Google insights? Here are three healthcare marketing tips to get started:

1. Use Paid Advertising

According to this infographic, 39% of potential patients visit the healthcare provider’s website featured in the ad and 36% consider using the provider. This makes it important for your healthcare company to invest in smart, targeted paid advertising to get in front of patients who are looking for a new provider.

2. Be Mobile-Friendly

Nearly half of people searching for health or nutrition information online do so via a mobile device. If your website isn’t mobile-optimized — responsive or a mobile website — then you could be sending away potential patients. And since more healthcare providers are using videos to tell stories — from diet tips to seasonal allergy information to patient testimonials — if you don’t allow your videos to be viewable on mobile devices, you could be missing out on telling your story to potential patients.

3. Take Advantage of Seasons

Healthcare providers can definitely take advantage of the seasons to keep their offices full. For example, summer is the most popular time of the year for consumers to invest in diet and fitness products than any other season. For providers specializing in this field, it’s key to make sure your online presence is built up with accurate information to appear when potential patients search for your service. Also, for those practices that may have the advantage of high-selling seasons, reaching out to current and past patients during other seasons can help you keep patients on your books.

What other ways does your practice use online marketing to get new patients? Let us know in a comment!

Tara Banda

Tara Banda is a digital marketer in Dallas, TX and a Content Marketing Manager for ReachLocal. She focuses on helping businesses develop their voice in order to connect and engage with the right audiences. Tara has worked on campaigns and promotions – including social media, email marketing, video, advertising, guerrilla marketing, and event marketing – for both small businesses and globally recognized brands. In her spare time, she likes to cook.

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